The power of millennials in franchising

Millennials are making a huge impact on the workplace and are bringing a fresh perspective and a new approach to work-life balance. According to Pew Research Center, this generation, born between 1981-1996, make up more than one-in-three American labor force participants (35%), and Forbes reported nearly 72 percent of millennials have an interest in becoming their own boss. What better way to do that than buying a franchise? The franchise model allows young entrepreneurs to build their own business with the support of an established network.

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The Faces Behind BizCom: Sarah Lofdahl

Meet the faces behind BizCom! We’re profiling all of our team members at the agency.

Meet Sarah Lofdahl! Sarah, originally from Shreveport, Louisiana and a graduate of Louisiana State University, started working at BizCom as an intern in 2016. She returned to the agency two years later as an account manager and works with a variety of clients ranging from the home health care industry to restoration and technology.

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When a Negative Story Creates a Huge PR Opportunity

When the government calls for a federal shutdown, there’s a line of restaurant chains and food banks ready to feed furloughed workers.

When a Super Bowl appearance is ripped from the hands of an NFL team on a bad call, the coaches, sportswriters, and broadcasters are already lining up to discuss changes to the instant replay rules.

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BizCom Clients Dominate 2019 Franchise 500

We know firsthand that the brands we represent are great. However, it’s always exciting to be reminded of this each time our clients are recognized via top industry rankings from some of the most reputable media. [Read more…]

BizCom’s Winter Newsletter

Our clients made some big news to close out 2018. [Read more…]

Laying the groundwork for great PR in 2019

Before you get back into the same old PR routine you had in 2018, maybe it’s time to re-evaluate the “basics” in an industry that is rapidly evolving. Here are four tips to laying the groundwork for a headline-worthy 2019. [Read more…]

3 Digital Marketing Trends You Should Be Implementing Now

When you map out digital marketing opportunities it is easy to get overwhelmed. There’s a wide range of digital marketing channels, each requiring your time and attention.

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3 Steps to Respond to a Social Media Crisis

Chances are there is a customer out there somewhere that has had a negative experience with your brand. Whether they were unhappy with the product, service itself or the customer experience, it’s only natural that a brand will sometimes miss the mark.

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How does one cupcake reach 37 million people?

You give it away for FREE!

At least that’s in the public relations playbook as it relates to Gigi’s Cupcakes, one of the country’s largest cupcake chains. We’re not saying that 100 cupcake locations across the U.S. baked and frosted 37 million cupcakes and gave them away one day. But we did succeed in a giveaway message that reached an audience of more than 37 million (possible cupcake-loving) people for all the right reasons. [Read more…]

A Victory for Veterans in the Headlines

When it comes to our Armed Forces, there is one story BizCom works hard to share not only for our clients’ very deserving military veterans but also for the many more who will one day enter the civilian world in search of their future. It’s thanks to the VetFran program and its many participating franchise organizations that more veterans have a career opportunity when their service to our country has ended. And it offers veterans more than just a job, but a business to call their own. On behalf of several BizCom clients who participate in VetFran, the BizCom team is on a constant mission to share those successes.

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