PR 101: The best stories come from big ideas

In the public relations world, there is a big divide between what a client considers news and what a media outlet considers news. For the client, of course, everything is important, or they wouldn’t do it. But for the news outlet, it must also matter to readers, listeners and viewers — people who may not be so “close” to the business, itself.

Fortunately, at BizCom, we get to work with clients who not only do newsworthy things…but they also dare to dream big in the process. And that’s the stuff of headlines.

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BizCom Welcomes Lauren Caracciolo as an Account Assistant

Look what the wind blew in! We are pleased to welcome Lauren Caracciolo to the BizCom team as an Account Assistant. Originally from the south suburbs of Chicago, Lauren left the Windy City for the Dallas-Fort Worth area this past May after graduating from Saint Mary’s College in Notre Dame, Indiana. In her new position at BizCom, Lauren will provide assistance on multiple accounts for high-profile agency clients.

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BizCom PR Named One of Entrepreneur’s Top Franchise Suppliers

Call us cliché but at BizCom we’ve seen firsthand how the franchise business model allows people to go into business for yourself, not by yourself. As it turns out, Entrepreneur is calling one of our favorite franchise phrases cliché, but they’re calling us something else — one of the top PR agencies for franchises.  [Read more…]

When Franchisors Become Franchisees

The franchisor and franchisee are the two key players in a franchising business model playing two very different, yet codependent, roles.

As a franchisor, it’s about proving the business model, creating the systems, and then awarding the franchise opportunity to franchisees to go out and execute. The franchisor concentrates on the big picture, supporting the franchise network with training, marketing support, vendor relationships and more. Meanwhile, the franchisee focuses on growing an individual location or territory using the systems put in place by the franchisor

…and then there are those individuals who have excelled in both roles! [Read more…]

BizCom Adds ComForCare and CarePatrol to its Growing Roster of Clients

Long before it was a trendy buzz phrase, BizCom’s latest client believed in helping you “live your best life possible.” That’s the motto of our newest client, a multi-brand franchisor that specializes in brands and services across the continuum of care for aging adults. [Read more…]

Influencer Campaign School Is In Session

Photo by @lettersandlifestyle

Promotions or new product pushes have become common in the food and retail space. However, both of these industries are crowded and every brand is looking for a way to make their products promotions stand out while supporting in-store traffic and keeping customers engaged.

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Introducing Digital BizCom

It doesn’t take much to see that the age of digital marketing is here and it’s here to stay. We all know we’re living and operating business in a digital world, but not everyone knows how to best utilize digital tools, and even more importantly many don’t know which tools will best serve their business. [Read more…]

BizCom Welcomes August Anderson as New Account Manager

The month of August has been a busy one for us here at BizCom, from taking on new clients to building new media relationships and more. But this month also brought us a new team member we are excited to let everyone know about… And her name just so happens to be August! [Read more…]

BizCom Kicks Open PR Program with New Client 9Round

We’re heading into August with a one-two punch and excited to add international kickboxing franchise 9Round to our roster. [Read more…]

Learning All of the Things as a BizCom Summer Intern!

The years of sun-tanning, nannying and relaxing over the summer comes to an end for everyone at some point, and this year it was my turn. And although my skin isn’t as sun-kissed as normal, spending my summer at BizCom was an invaluable experience I couldn’t be more grateful for. [Read more…]