It started with a scare. It grew to a frenzy. And by the time stores were running out of hand sanitizer and facemasks, it was full-blown panic for the general public. We’re talking about the coronavirus outbreak and thousands of confirmed cases to-date. No, it’s not as bad as the flu. The economic impact, however, could be so much greater.
[Read more…]posted on February 26, 2020 by
Franchisees Talk Franchising: Charlie Williams of Smoothie Factory
At BizCom, we work with a variety of franchise brands and have the privilege of sharing the unique stories of franchisees that represent those brands. This week we kick off a new series on the BizBlog highlighting a franchisee and why he or she got into franchising.
posted on February 19, 2020 by
The Faces Behind BizCom: Rachael Briner
Meet the faces behind BizCom! Over the past few months we’ve been profiling team members at the agency.
This week, we are profiling Rachael Briner, the newest addition to our team. Rachael is currently a freshman at SMU, and she started working at BizCom about a month ago as our intern.
posted on February 12, 2020 by
Becoming a Subject-Matter Expert
The Texas Hemp Convention rolled into Dallas earlier this year, and it was an event our agency couldn’t pass up. That’s because it is now our job to know the latest and greatest on all things hemp, CBD, marijuana, regulation, deregulation, research, scientific studies, product integration, marketing, and even the renegades running amuck in scenes playing out a bit like the Wild, Wild West.
[Read more…]posted on February 3, 2020 by
Introducing BizCom Design
Since the early 1900s when Edward Bernays and others began introducing the idea of “public relations” as a way to shape public opinion, the profession has continually evolved to take advantage of advances in technology and communications tools. Recently, another trend has begun to take hold — the blurring of the lines between PR, marketing and advertising. At the same time, the growing influence of the citizen journalist coupled with the explosion of social media has diluted the impact (and availability) of traditional media.
posted on January 21, 2020 by
And The Oscar Goes To….
Awards season is underway and the same is true for the franchise industry.
Last week, Entrepreneur magazine released its acclaimed 41st annual Franchise 500 list, and we are pleased to announce that a number of our clients representing a variety of industries were included. Published annually by Entrepreneur, the Franchise 500 is a comprehensive ranking of the strongest brands in franchising from across all industries.
posted on January 13, 2020 by
Franchising’s Year of the Woman
Is 2020 the Year for Women in Franchising?
When it comes to women and franchising, living the American Dream, and that constant hot topic of how to “be your own boss”… there’s the occasional “women’s issue” of a magazine, or some organization’s congratulatory award for woman of the year, or even the occasional ranking for best franchise opportunities for women. And while the national conversation about women in franchising has often felt like an obligatory mention at times, those times certainly are changing for the better.
posted on January 6, 2020 by
The Faces Behind BizCom: Scott White
Over the past few months we’ve been profiling team members at the agency and today we start the new year, and the new decade, by interviewing BizCom CEO and co-founder Scott White.
Even though he was born in Columbus, Georgia, where his dad was stationed briefly, he comes from a long-line of Texans and says he “will be a Texan until the day he dies.” He was raised in Riesel, a town of only 600 just south of Waco, and grew up in the family newspaper and printing business.
posted on December 5, 2019 by
BizCom Associates Announces Staff Promotion
We’re so excited to announce that Lauren Caracciolo has been promoted to an account executive!
[Read more…]posted on November 25, 2019 by
Making a Ribbon Cutting Newsworthy
There are three things that come to mind when thinking of a ribbon cutting ceremony: the speech, the official ribbon cutting and the photo op. These ceremonies happen all the time and the hope is to earn media coverage. However, they rarely ever do.
