BizCom’s Summer Newsletter

The first half of 20BizCom Summer Newsletter18 at BizCom has been an impressively busy time for our clients. From Dwyer Group’s acquisition to Edible’s “momible” message to the Rug Doctor’s influencer campaign, our clients have kept us busy with exciting news to share, and the list doesn’t stop there. A lot can be accomplished in a short amount of time, and our clients are living proof of that. As they keep moving forward, we’re honored to help tell their stories to the world.

Learn more about our clients’ accomplishments in our summer newsletter.

 

How to Effectively Announce a New CEO

Over the past few months we have shared plenty of good news for our client, Edible Arrangements. From opening a second headquarters in Atlanta to earning delicious PR for their new granny smith apple donuts, Edible has been on a roll! This week, we made yet another exciting announcement- Mike Rotondo has been announced as Edible’s new Chief Executive Officer.  [Read more…]

The Rise of Influencer Campaigns

Finding the right person to deliver the right message is a common task we face in the world of agency PR. For years we’ve seen brands pair up with celebrities of all kinds, ranging from athletes to actors, but the consumer world has quickly evolved and influencers (yes, even those micro-influencers) are taking over!

Influencer work can easily mean different things to different people, so we’ve answered some common questions for you below. [Read more…]

Self-Made Success Stories

When identifying a good business opportunity, sometimes you have to take the chance of failure, go with your gut and pursue it.

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The PR Value of Private Equity Investing

Dwyer Group, a leader in the home services industry, kicked off last week by announcing a new private equity partnership with Harvest Partners. The deal marks the fourth and largest private equity transaction of Dwyer Group in the franchise organization’s history. [Read more…]

BizCom Associates Announce Two Staff Promotions

The weather is heating up and we have some hot new staff promotions to announce at BizCom Associates! We are pleased to announce that Morgan Butler has been promoted to Director of Digital Services and Ashley Mungiguerra has been promoted to Account Executive. [Read more…]

Taking A Bite Out Of #Donutible PR!

Whether you prefer the spelling “doughnuts” or “donuts” (we’re using donuts) we think you’ll be excited about our client Edible’s newest “crunchible” treat, an Edible donut just in time for National Donut Day! [Read more…]

It’s A Small World After All! BizCom Associates Welcomes Back Sarah Lofdahl as Account Manager

Nothing against Disney…but we WILL hire your awesome people!

As a previous intern for the BizCom team we are pleased to announce that Sarah Lofdahl is returning as our new Account Manager. In this role, Sarah will manage PR programs for several of the agency’s franchise and restaurant clients. [Read more…]

Award-Winning Growth

Bloomberg Reporter Ed Hammond said it best recently. Solera founder, Chairman and CEO Tony Aquila doesn’t follow the M&A (mergers and acquisitions) strategy for growth. Solera is a proponent of I&A (invent and acquire) expansion. [Watch the interview from the Goldman Sachs Leveraged Finance Conference HERE.]

[Read more…]

Your Brand Has Many Spokespeople

Does your company have a spokesperson? Think again. Because it likely has many. Whether you’re a start-up or a global icon, chances are you’re being represented at various levels. And let’s hope everyone is on the same page! [Read more…]