The PR Lesson that Should Infest Every Business After COVID-19

It started with a scare. It grew to a frenzy. And by the time stores were running out of hand sanitizer and facemasks, it was full-blown panic for the general public. We’re talking about the coronavirus outbreak and thousands of confirmed cases to-date. No, it’s not as bad as the flu. The economic impact, however, could be so much greater. 

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Franchisees Talk Franchising: Charlie Williams of Smoothie Factory

At BizCom, we work with a variety of franchise brands and have the privilege of sharing the unique stories of franchisees that represent those brands. This week we kick off a new series on the BizBlog highlighting a franchisee and why he or she got into franchising. 

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The Faces Behind BizCom: Rachael Briner

Meet the faces behind BizCom! Over the past few months we’ve been profiling team members at the agency.

This week, we are profiling Rachael Briner, the newest addition to our team. Rachael is currently a freshman at SMU, and she started working at BizCom about a month ago as our intern.

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Introducing BizCom Design

Since the early 1900s when Edward Bernays and others began introducing the idea of “public relations” as a way to shape public opinion, the profession has continually evolved to take advantage of advances in technology and communications tools. Recently, another trend has begun to take hold — the blurring of the lines between PR, marketing and advertising. At the same time, the growing influence of the citizen journalist coupled with the explosion of social media has diluted the impact (and availability) of traditional media.

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And The Oscar Goes To….

Awards season is underway and the same is true for the franchise industry.

Last week, Entrepreneur magazine released its acclaimed 41st annual Franchise 500 list, and we are pleased to announce that a number of our clients representing a variety of industries were included. Published annually by Entrepreneur, the Franchise 500 is a comprehensive ranking of the strongest brands in franchising from across all industries.

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Franchising’s Year of the Woman

Is 2020 the Year for Women in Franchising? 

When it comes to women and franchising, living the American Dream, and that constant hot topic of how to “be your own boss”… there’s the occasional “women’s issue” of a magazine, or some organization’s congratulatory award for woman of the year, or even the occasional ranking for best franchise opportunities for women. And while the national conversation about women in franchising has often felt like an obligatory mention at times, those times certainly are changing for the better. 

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The Faces Behind BizCom: Scott White

Over the past few months we’ve been profiling team members at the agency and today we start the new year, and the new decade, by interviewing BizCom CEO and co-founder Scott White. 

Even though he was born in Columbus, Georgia, where his dad was stationed briefly, he comes from a long-line of Texans and says he “will be a Texan until the day he dies.” He was raised in Riesel, a town of only 600 just south of Waco, and grew up in the family newspaper and printing business.

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BizCom Associates Announces Staff Promotion

We’re so excited to announce that Lauren Caracciolo has been promoted to an account executive! 

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Making a Ribbon Cutting Newsworthy

There are three things that come to mind when thinking of a ribbon cutting ceremony: the speech, the official ribbon cutting and the photo op. These ceremonies happen all the time and the hope is to earn media coverage. However, they rarely ever do. 

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The Faces Behind BizCom: Emily Busskohl

Meet the faces behind BizCom! We’re profiling all of our team members at the agency.

Meet Emily Busskohl! Emily, originally from Southern California, is a graduate of Texas Christian University. She started working at BizCom 4 months ago as an Account Assistant.

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