The story behind the 12 Amazing Franchise Opportunities

In just a matter of weeks after its release, the second edition of “12 Amazing Franchise Opportunities” by our own Dr. John Hayes and produced by BizCom division BizComPress hit #1 in Amazon’s Small Business Franchise category and on several occasions since has ranked among the Top 10 in that category.

One of the questions we typically are asked is how we select these amazing concepts? So we want to give you a peek behind the curtain and share the process.

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Have an amazing story? Book it!

We recently wrote about guest columns and their effectiveness as a tool for brand building and establishing thought leadership. If you want to take it up a notch, however, few marketing and PR tools deliver the impact of a book.

Books deliver instant credibility, allow you to tell your story in more depth, and unlike an ad, brochure or PDF, rarely end up in the trash.

From a PR standpoint, they are a goldmine. TV and radio talk shows feature authors on a daily basis, as do podcasts, magazines and other media. [Read more…]