PR 101: The best stories come from big ideas

In the public relations world, there is a big divide between what a client considers news and what a media outlet considers news. For the client, of course, everything is important, or they wouldn’t do it. But for the news outlet, it must also matter to readers, listeners and viewers — people who may not be so “close” to the business, itself.

Fortunately, at BizCom, we get to work with clients who not only do newsworthy things…but they also dare to dream big in the process. And that’s the stuff of headlines.

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BizCom Kicks Open PR Program with New Client 9Round

We’re heading into August with a one-two punch and excited to add international kickboxing franchise 9Round to our roster. [Read more…]

How to Effectively Announce a New CEO

Over the past few months we have shared plenty of good news for our client, Edible Arrangements. From opening a second headquarters in Atlanta to earning delicious PR for their new granny smith apple donuts, Edible has been on a roll! This week, we made yet another exciting announcement- Mike Rotondo has been announced as Edible’s new Chief Executive Officer.  [Read more…]

The PR Value of Private Equity Investing

Dwyer Group, a leader in the home services industry, kicked off last week by announcing a new private equity partnership with Harvest Partners. The deal marks the fourth and largest private equity transaction of Dwyer Group in the franchise organization’s history. [Read more…]

Award-Winning Growth

Bloomberg Reporter Ed Hammond said it best recently. Solera founder, Chairman and CEO Tony Aquila doesn’t follow the M&A (mergers and acquisitions) strategy for growth. Solera is a proponent of I&A (invent and acquire) expansion. [Watch the interview from the Goldman Sachs Leveraged Finance Conference HERE.]

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Sharing Edible’s “Momible” Message

Sweet treats, welcoming new bundles of joy and an upcoming Mother’s Day holiday, sounds pretty “momible” to us! [Read more…]

A Hallmark Moment with Gigi’s Cupcakes

Who doesn’t love a great Hallmark moment? Our delicious client Gigi Butler of Gigi’s Cupcakes recently stopped by Hallmark Home and Family to share her story, and demonstrate the famous Gigi’s icing swirl on her Chocolate Peanut Butter Pretzel cupcakes!

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Celebrating Two Tasty Grand Openings

We love grand openings here at BizCom! This month, we celebrated not just one, but two awesome openings for our clients. [Read more…]

February Was Full of PR Love for BizCom Clients

We had some very special valentines in February. Of course, we love our clients year-round. But this was a banner month for some big wins across the BizCom roster. Here are the top 6 announcements that won our hearts: [Read more…]

The Full Benefits of Kindness in Business

In a world where you can be anything…be kind.

Our client, Dwyer Group, recently became a national recipient of the 2018 Malden Mills Corporate Kindness Award which recognizes local, national and international community leaders, businesses and outstanding educators for promoting kindness, care and respect to students and adults for a better society at-large.

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