A Victory for Veterans in the Headlines

When it comes to our Armed Forces, there is one story BizCom works hard to share not only for our clients’ very deserving military veterans but also for the many more who will one day enter the civilian world in search of their future. It’s thanks to the VetFran program and its many participating franchise organizations that more veterans have a career opportunity when their service to our country has ended. And it offers veterans more than just a job, but a business to call their own. On behalf of several BizCom clients who participate in VetFran, the BizCom team is on a constant mission to share those successes.

[Read more…]

PR 101: The best stories come from big ideas

In the public relations world, there is a big divide between what a client considers news and what a media outlet considers news. For the client, of course, everything is important, or they wouldn’t do it. But for the news outlet, it must also matter to readers, listeners and viewers — people who may not be so “close” to the business, itself.

Fortunately, at BizCom, we get to work with clients who not only do newsworthy things…but they also dare to dream big in the process. And that’s the stuff of headlines.

[Read more…]

BizCom Kicks Open PR Program with New Client 9Round

We’re heading into August with a one-two punch and excited to add international kickboxing franchise 9Round to our roster. [Read more…]

How to Effectively Announce a New CEO

Over the past few months we have shared plenty of good news for our client, Edible Arrangements. From opening a second headquarters in Atlanta to earning delicious PR for their new granny smith apple donuts, Edible has been on a roll! This week, we made yet another exciting announcement- Mike Rotondo has been announced as Edible’s new Chief Executive Officer.  [Read more…]

The PR Value of Private Equity Investing

Dwyer Group, a leader in the home services industry, kicked off last week by announcing a new private equity partnership with Harvest Partners. The deal marks the fourth and largest private equity transaction of Dwyer Group in the franchise organization’s history. [Read more…]

Award-Winning Growth

Bloomberg Reporter Ed Hammond said it best recently. Solera founder, Chairman and CEO Tony Aquila doesn’t follow the M&A (mergers and acquisitions) strategy for growth. Solera is a proponent of I&A (invent and acquire) expansion. [Watch the interview from the Goldman Sachs Leveraged Finance Conference HERE.]

[Read more…]

Sharing Edible’s “Momible” Message

Sweet treats, welcoming new bundles of joy and an upcoming Mother’s Day holiday, sounds pretty “momible” to us! [Read more…]

A Hallmark Moment with Gigi’s Cupcakes

Who doesn’t love a great Hallmark moment? Our delicious client Gigi Butler of Gigi’s Cupcakes recently stopped by Hallmark Home and Family to share her story, and demonstrate the famous Gigi’s icing swirl on her Chocolate Peanut Butter Pretzel cupcakes!

[Read more…]

Celebrating Two Tasty Grand Openings

We love grand openings here at BizCom! This month, we celebrated not just one, but two awesome openings for our clients. [Read more…]

February Was Full of PR Love for BizCom Clients

We had some very special valentines in February. Of course, we love our clients year-round. But this was a banner month for some big wins across the BizCom roster. Here are the top 6 announcements that won our hearts: [Read more…]