From Katrina to Harvey, Pinot’s Palette founders stay focused on the future

It was deja vu all over again.

At least that’s how Hurricane Harvey felt to Craig Ceccanti and Charles Willis. They are co-founders of Pinot’s Palette, one of the largest chains of paint-and-sip studios across North America that just so happens to be headquartered in Houston. [Read more…]

A need for leadership with an ability to communicate globally, not just socially

Posted by Scott White, BizCom President

The tragedies across the nation over the past month, including right here in our own back yard, have highlighted a number of issues facing our nation, not the least of which is a clear inability among our leaders to communicate a global vision and message of hope for the American citizen. [Read more…]

How Franchising Helped America’s Economy Recover in 2015

We’re not being biased. No, not at all. But what we witnessed first-hand across the franchising industry last year was miles apart from the gloom and doom of the too-big-to-fail stories that kept a damper on the American conscience. In fact, the economic recovery owes a big thanks to the growth of franchisors and the development of franchise networks across the U.S. and abroad. It’s safe to say that the American Dream is alive and well. And, better than that, being in business for yourself but not by yourself continues to be a possibility for a growing number of franchise owners from all points across the globe.

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Celebrating Veterans Day with VetFran Initiative

As November 11th champions another Veterans Day, we once again celebrate the growth of VetFran as well. This strategic initiative, founded by Dwyer Group and overseen by the International Franchise Association today, has evolved into one of the most successful business initiatives for our military veterans. For the past 14 years, VetFran has helped thousands of veterans from across the country enter the franchising industry.

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Doing Business With Pride

The recent ruling by the Supreme Court on same sex marriages was just the latest — although most impactful — example of a changing landscape in America. There are exceptions, of course, but Americans increasingly are becoming more accepting, or at least tolerant, of diverse lifestyles. This is creating exciting new opportunities for forward-thinking marketers to find ways to expand their campaigns to be more inclusive of these dynamic communities as they become more mainstream.

BizCom client Pinot’s Palette is a good example.

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PR for a Cause

Business success goes hand in hand with solid community relations. That’s especially true for restaurants that forge a strong connection with the guests they serve. And sometimes nothing says “thank you” better than giving back in a time of need.

Pei Wei, one of the fastest-growing Asian inspired restaurant chains in America, set the perfect example when historic floods washed across the State of Texas this year. Traditionally, restaurants look at bad weather internally as an obstacle that hurts revenues. But in a hallmark campaign, the Pei Wei restaurants across Dallas/Fort Worth stepped up to “Pei It Forward” in a fundraising campaign benefitting The Salvation Army’s Texas Flood Relief Fund.

[Read more…]

Pinot’s Palette makes fundraising a work of art

Congratulations to client Pinot’s Palette for raising over $20,000 in a three-hour period for the National Breast Cancer Foundation as part of their “Paint It Forward” fundraising program.

Among other services, the National Breast Cancer Foundation does a tremendous job of helping women worldwide gain access to medical care who otherwise cannot afford it. To support the organization, the Houston-based paint-and-sip chain hosted events at its franchise locations nationwide on Nov. 7 and presented a check to the NBCF today. But it wasn’t just your basic “big check.”
[Read more…]