A wake-up call from the Instagram and Facebook Blackout

Unless you were living under a rock yesterday, you know that Facebook and Instagram were down for about eight hours, which is equivalent to a lifetime on social media.

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Fifteen years later, remembering a time of terror . . . and unity

By Scott White, president

Sunday marks the 15th anniversary of one of the most tragic days in our nation’s history. I can still remember it like it was yesterday.

Our new agency was less than two years old and we were still trying to get our feet under us. My previous agency had operated an office in the middle of Manhattan for several years and my teenage daughter had made many trips there and had fallen in love with the city, even celebrating the turn of the millennium with friends in Times Square. [Read more…]

Are you ready for bad news?

As some well-known restaurant chains like Subway and Twin Peaks have discovered over the past month, bad news often comes when you least expect it.

And in our world of instant communications, the speed at which a story can drag your name and your brand through the mud is now measured in milliseconds. 

Is your company ready if it happens to you?

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