Want To Grow Your Business? Write A Book.

Posted by Dr. John P. Hayes

Sitting on the beach outside his Maryland vacation home in 1980, the franchisor asked me, “How do we get more franchise sales leads?”

Instinctively I said, “Write a book.”

Best advice I’ve ever given, and happily I’ve given it many times since. That’s how I wrote Start Small, Finish Big (the Subway story), You Can’t Teach A Kid To Ride A Bike At A Seminar (Sandler Sales Story), Target Success (which I ghostwrote for Don Dwyer), 12 Amazing Franchise Opportunities for 2015, and a dozen more books including several that are part of an ongoing series: FASTSIGNS Business Opportunity, Mr. Appliance Business Opportunity, Jani King Business Opportunity, and so on. [Read more…]

Want more franchise leads? Do it by the book!

Think books are old school marketing tools? Think again. In today’s online download society, books can be 1,000 times more successful at telling your story and generating leads. Just ask FASTSIGNS.

FASTSIGNS was one of 12 franchises profiled by internationally recognized franchise author and speaker Dr. John Hayes in his latest best-selling book “12 Amazing Franchise Opportunities for 2015.” The book was originally published by BizCom Press in paperback and Kindle editions. More recently, Bizcom Press began producing individual titles for each of the companies featured and the “FASTSIGNS Business Opportunity” held the #1 Best Seller position for Franchise books on Amazon for nearly 3 weeks!

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Help for Prospective Franchisees . . . and Franchisors Who Want to Sell More Franchises

The reviewers have spoken at Amazon.com and franchisors and prospective franchisees are paying attention!

BizCom’s senior advisor, Dr. John Hayes, who heads the Business Administration department at Gulf University in Kuwait, recently wrote Buy “Hot” Franchises Without Getting Burned, and franchisors as well as franchise brokers are recommending the book to prospective franchisees. Since it’s an e-book, it’s a low-cost investment and a quick way for prospects to get a good education about franchising.
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