Ten Minutes with Dina Dwyer-Owens

Welcome to our new blog series, “Ten Minutes With…”, where we profile clients who not only believe in the power of PR and marketing tools, but also use them extraordinary well. Our first conversation is with Dina Dwyer-Owens of Neighborly, whose well-known mantra of living and leading with a strong Code of Values as one’s guide has become her core message. We hope you enjoy the first ten minutes with Dina Dwyer-Owens!

[Read more…]

3 Reasons Why Startups Should Invest in PR Early

After thinking of a great business idea and investing a significant amount of time and money in development, the next step is to bring the product or concept to market. PR is typically the last item on a startup’s to-do list ‑‑ brand building is not always a priority when sales are paramount. Many see PR as a luxury for larger companies, but in reality, it is essential to differentiate from competitors, build third party credibility and increase visibility.

[Read more…]

February Client Love

February is the month for love and there was no shortage of news and PR wins for our clients this month. Here are some of our favorite highlights:

[Read more…]

When a Negative Story Creates a Huge PR Opportunity

When the government calls for a federal shutdown, there’s a line of restaurant chains and food banks ready to feed furloughed workers.

When a Super Bowl appearance is ripped from the hands of an NFL team on a bad call, the coaches, sportswriters, and broadcasters are already lining up to discuss changes to the instant replay rules.

[Read more…]

BizCom Clients Dominate 2019 Franchise 500

We know firsthand that the brands we represent are great. However, it’s always exciting to be reminded of this each time our clients are recognized via top industry rankings from some of the most reputable media. [Read more…]

How does one cupcake reach 37 million people?

You give it away for FREE!

At least that’s in the public relations playbook as it relates to Gigi’s Cupcakes, one of the country’s largest cupcake chains. We’re not saying that 100 cupcake locations across the U.S. baked and frosted 37 million cupcakes and gave them away one day. But we did succeed in a giveaway message that reached an audience of more than 37 million (possible cupcake-loving) people for all the right reasons. [Read more…]

A Victory for Veterans in the Headlines

When it comes to our Armed Forces, there is one story BizCom works hard to share not only for our clients’ very deserving military veterans but also for the many more who will one day enter the civilian world in search of their future. It’s thanks to the VetFran program and its many participating franchise organizations that more veterans have a career opportunity when their service to our country has ended. And it offers veterans more than just a job, but a business to call their own. On behalf of several BizCom clients who participate in VetFran, the BizCom team is on a constant mission to share those successes.

[Read more…]

PR 101: The best stories come from big ideas

In the public relations world, there is a big divide between what a client considers news and what a media outlet considers news. For the client, of course, everything is important, or they wouldn’t do it. But for the news outlet, it must also matter to readers, listeners and viewers — people who may not be so “close” to the business, itself.

Fortunately, at BizCom, we get to work with clients who not only do newsworthy things…but they also dare to dream big in the process. And that’s the stuff of headlines.

[Read more…]

BizCom PR Named One of Entrepreneur’s Top Franchise Suppliers

Call us cliché but at BizCom we’ve seen firsthand how the franchise business model allows people to go into business for yourself, not by yourself. As it turns out, Entrepreneur is calling one of our favorite franchise phrases cliché, but they’re calling us something else — one of the top PR agencies for franchises.  [Read more…]

When Franchisors Become Franchisees

The franchisor and franchisee are the two key players in a franchising business model playing two very different, yet codependent, roles.

As a franchisor, it’s about proving the business model, creating the systems, and then awarding the franchise opportunity to franchisees to go out and execute. The franchisor concentrates on the big picture, supporting the franchise network with training, marketing support, vendor relationships and more. Meanwhile, the franchisee focuses on growing an individual location or territory using the systems put in place by the franchisor

…and then there are those individuals who have excelled in both roles! [Read more…]