“Dear Pandemic: We Will Be Adding More Locations”

Did we just say something about business growth? Yes, we did. And it’s a very real thing that looks drastically different, brilliant, creative, and full of potential when you consider the way some brands are planning for growth and expansion in answer to the coronavirus crisis.

Take, for example, two organizations that have faced the recent challenges of 2020 head on and answered with innovative programs to keep on growing. Specifically, two global franchise networks — Gold’s Gym and Edible Arrangements — are up and running in as many locations as possible while also debuting brand new franchise opportunities in direct response to the effects of COVID-19 across the U.S.

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Leading By Example in a Crisis

Strong leadership in the business world often calls for bold moves in tough times. For many of our clients, that time is now.

We have witnessed leaders shine a spotlight on important and necessary issues in recent weeks, using their positions of influence and their brands to help promote healthy conversations in moving our world forward. 

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More stories of creativity, perseverance during a time of crisis

At BizCom, we’ve been inspired by the way our clients have pivoted their businesses in response to the COVID-19 crisis. And we have made sure they continue to find ways to share their stories and messages as a way to inspire others.

Here is a sampling of stories they have shared in recent weeks.

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Franchise brands showcase their creativity in response to COVID-19

In case anyone forgot that founders and creative entrepreneurs are the very backbone of successful franchise organizations around the world, a messy virus called upon them to do what they do best: keep on inventing greatness.

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The PR Lesson that Should Infest Every Business After COVID-19

It started with a scare. It grew to a frenzy. And by the time stores were running out of hand sanitizer and facemasks, it was full-blown panic for the general public. We’re talking about the coronavirus outbreak and thousands of confirmed cases to-date. No, it’s not as bad as the flu. The economic impact, however, could be so much greater. 

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Franchisees Talk Franchising: Charlie Williams of Smoothie Factory

At BizCom, we work with a variety of franchise brands and have the privilege of sharing the unique stories of franchisees that represent those brands. This week we kick off a new series on the BizBlog highlighting a franchisee and why he or she got into franchising. 

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Introducing BizCom Design

Since the early 1900s when Edward Bernays and others began introducing the idea of “public relations” as a way to shape public opinion, the profession has continually evolved to take advantage of advances in technology and communications tools. Recently, another trend has begun to take hold — the blurring of the lines between PR, marketing and advertising. At the same time, the growing influence of the citizen journalist coupled with the explosion of social media has diluted the impact (and availability) of traditional media.

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And The Oscar Goes To….

Awards season is underway and the same is true for the franchise industry.

Last week, Entrepreneur magazine released its acclaimed 41st annual Franchise 500 list, and we are pleased to announce that a number of our clients representing a variety of industries were included. Published annually by Entrepreneur, the Franchise 500 is a comprehensive ranking of the strongest brands in franchising from across all industries.

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Franchising’s Year of the Woman

Is 2020 the Year for Women in Franchising? 

When it comes to women and franchising, living the American Dream, and that constant hot topic of how to “be your own boss”… there’s the occasional “women’s issue” of a magazine, or some organization’s congratulatory award for woman of the year, or even the occasional ranking for best franchise opportunities for women. And while the national conversation about women in franchising has often felt like an obligatory mention at times, those times certainly are changing for the better. 

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Making a Ribbon Cutting Newsworthy

There are three things that come to mind when thinking of a ribbon cutting ceremony: the speech, the official ribbon cutting and the photo op. These ceremonies happen all the time and the hope is to earn media coverage. However, they rarely ever do. 

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