How to Effectively Announce a New CEO

Over the past few months we have shared plenty of good news for our client, Edible Arrangements. From opening a second headquarters in Atlanta to earning delicious PR for their new granny smith apple donuts, Edible has been on a roll! This week, we made yet another exciting announcement- Mike Rotondo has been announced as Edible’s new Chief Executive Officer.  [Read more…]

Your Brand Has Many Spokespeople

Does your company have a spokesperson? Think again. Because it likely has many. Whether you’re a start-up or a global icon, chances are you’re being represented at various levels. And let’s hope everyone is on the same page! [Read more…]

BizCom principals appointed to Titus Center for Franchising Advisory Board

We are honored to announce that BizCom Associates CEO Scott White and agency President Monica Feid are joining nearly four dozen franchising experts on the Advisory Board of the Titus Center for Franchising, a Presidential Center of Excellence at Palm Beach Atlantic University in West Palm Beach, Florida.

Housed within the prestigious Marshall E. Rinker Sr. School of Business, the Titus Center offers coursework leading to a bachelor’s degree in business with a concentration in franchising. The only academic center of its kind in Florida, the Titus Center facilitates internships, job shadowing and training at area franchises. 

[Read more…]

BizCom Clients Headed for More Growth

Entrepreneur Magazine just released its Franchise 500 list for 2018, and we are proud to say several BizCom clients made the list. Published annually in the January/February issue of Entrepreneur, the iconic list ranks franchise concepts based on emerging trends and industries headed for growth in the coming year. [Read more…]

Celebrating National Entrepreneurship Month

This month is for the dreamers! You know the ones. Everyone thought their idea was too big, too crazy, or too forward-thinking. Fast forward through years full of hard work, grit and determination, and those dreamers are now the entrepreneurs you’re listening to on podcasts, watching on TV and reading about as the faces behind some of our favorite brands.

[Read more…]

The growth of multi-brand franchising

One, two, three brands…. or more? There is a growing trend in the number of franchisors offering multiple concepts from under the same corporate roof, all with the goal to expedite successful growth and expansion. [Read more…]

Fall’s delicious publicity

Fall breeze and autumn leaves can only mean one thing — summer is over and we are certainly not mad about it!

Pumpkins are everywhere and some of our favorite brands are celebrating in a big way, offering delicious fall flavored sweets that are sure to (pumpkin) spice this season up! [Read more…]

My Summer as a BizCom PR intern

By Paige Schick

My summer as a public relations intern for BizCom Associates is coming to a close, but I definitely won’t be leaving empty handed. I now have real world public relations experience, new knowledge about franchising and a portfolio full of press releases, blogs, media pitches, social media posts and more. [Read more…]

The PR power of podcasts

Imagine if you were the keynote speaker in front of a captive audience of 65,000 people who were listening only to your message. Then imagine that after listening to you they visited your website, they signed up to be on your mailing list, they found links to buy your books, and they even looked into becoming customers of your business.

Now consider doing all of that without getting on a plane to speak to them, without staying in a hotel, without fighting traffic to get in front of them in a big stadium, and without even getting dressed to be up on stage. [Read more…]

Celebrating Year 1 at BizCom Associates

It’s been a little over a year since my family made the move from New Jersey to Texas and exactly one year since I joined the BizCom Associates PR team. New to Texas and new to franchising PR, it’s safe to say I felt like a fish out of water. While I was slightly concerned that franchising PR might be a little dull, this year certainly assuaged those fears. [Read more…]