How does one cupcake reach 37 million people?

You give it away for FREE!

At least that’s in the public relations playbook as it relates to Gigi’s Cupcakes, one of the country’s largest cupcake chains. We’re not saying that 100 cupcake locations across the U.S. baked and frosted 37 million cupcakes and gave them away one day. But we did succeed in a giveaway message that reached an audience of more than 37 million (possible cupcake-loving) people for all the right reasons. [Read more…]

A Victory for Veterans in the Headlines

When it comes to our Armed Forces, there is one story BizCom works hard to share not only for our clients’ very deserving military veterans but also for the many more who will one day enter the civilian world in search of their future. It’s thanks to the VetFran program and its many participating franchise organizations that more veterans have a career opportunity when their service to our country has ended. And it offers veterans more than just a job, but a business to call their own. On behalf of several BizCom clients who participate in VetFran, the BizCom team is on a constant mission to share those successes.

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PR 101: The best stories come from big ideas

In the public relations world, there is a big divide between what a client considers news and what a media outlet considers news. For the client, of course, everything is important, or they wouldn’t do it. But for the news outlet, it must also matter to readers, listeners and viewers — people who may not be so “close” to the business, itself.

Fortunately, at BizCom, we get to work with clients who not only do newsworthy things…but they also dare to dream big in the process. And that’s the stuff of headlines.

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BizCom PR Named One of Entrepreneur’s Top Franchise Suppliers

Call us cliché but at BizCom we’ve seen firsthand how the franchise business model allows people to go into business for yourself, not by yourself. As it turns out, Entrepreneur is calling one of our favorite franchise phrases cliché, but they’re calling us something else — one of the top PR agencies for franchises.  [Read more…]

When Franchisors Become Franchisees

The franchisor and franchisee are the two key players in a franchising business model playing two very different, yet codependent, roles.

As a franchisor, it’s about proving the business model, creating the systems, and then awarding the franchise opportunity to franchisees to go out and execute. The franchisor concentrates on the big picture, supporting the franchise network with training, marketing support, vendor relationships and more. Meanwhile, the franchisee focuses on growing an individual location or territory using the systems put in place by the franchisor

…and then there are those individuals who have excelled in both roles! [Read more…]

How to Effectively Announce a New CEO

Over the past few months we have shared plenty of good news for our client, Edible Arrangements. From opening a second headquarters in Atlanta to earning delicious PR for their new granny smith apple donuts, Edible has been on a roll! This week, we made yet another exciting announcement- Mike Rotondo has been announced as Edible’s new Chief Executive Officer.  [Read more…]

Your Brand Has Many Spokespeople

Does your company have a spokesperson? Think again. Because it likely has many. Whether you’re a start-up or a global icon, chances are you’re being represented at various levels. And let’s hope everyone is on the same page! [Read more…]

BizCom principals appointed to Titus Center for Franchising Advisory Board

We are honored to announce that BizCom Associates CEO Scott White and agency President Monica Feid are joining nearly four dozen franchising experts on the Advisory Board of the Titus Center for Franchising, a Presidential Center of Excellence at Palm Beach Atlantic University in West Palm Beach, Florida.

Housed within the prestigious Marshall E. Rinker Sr. School of Business, the Titus Center offers coursework leading to a bachelor’s degree in business with a concentration in franchising. The only academic center of its kind in Florida, the Titus Center facilitates internships, job shadowing and training at area franchises. 

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BizCom Clients Headed for More Growth

Entrepreneur Magazine just released its Franchise 500 list for 2018, and we are proud to say several BizCom clients made the list. Published annually in the January/February issue of Entrepreneur, the iconic list ranks franchise concepts based on emerging trends and industries headed for growth in the coming year. [Read more…]

Celebrating National Entrepreneurship Month

This month is for the dreamers! You know the ones. Everyone thought their idea was too big, too crazy, or too forward-thinking. Fast forward through years full of hard work, grit and determination, and those dreamers are now the entrepreneurs you’re listening to on podcasts, watching on TV and reading about as the faces behind some of our favorite brands.

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