Franchising: It’s All in the Family

At BizCom, we have the opportunity to work closely with many executive leaders of the franchise clients we represent. This has given us a great look at who those executives are, not only within the business, but also outside of the office.

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The Value of Grassroots Storytelling

As the liaison between our clients and the media, we face a difficult task as public relations professionals: We must balance our clients’ priorities with what the media will find newsworthy.

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10 Minutes with Shannon and Heather Hudson of 9Round Fitness

Next in our “Ten Minutes With…” blog series, we talked with Shannon and Heather Hudson, the co-founders and CEO/COO respectively of the world’s largest kickboxing chain: 9Round Fitness. Here’s everything Shannon and Heather had to share with us about entrepreneurship, building a brand from the ground up, clarifying your brand’s messaging on an international scale, and how marketing and PR tie into all of that…

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BizCom’s Spring Newsletter

2019 is turning out to be a busy year for our clients! From 9Round being named one of Entrepreneur’s Fastest-Growing Franchises to Solera breaking ground on its North American CESVI LIV Center and the formation of Best Life Brands, the list of client news goes on and on.

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Ten Minutes with Dina Dwyer-Owens

Welcome to our new blog series, “Ten Minutes With…”, where we profile clients who not only believe in the power of PR and marketing tools, but also use them extraordinary well. Our first conversation is with Dina Dwyer-Owens of Neighborly, whose well-known mantra of living and leading with a strong Code of Values as one’s guide has become her core message. We hope you enjoy the first ten minutes with Dina Dwyer-Owens!

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3 Reasons Why Startups Should Invest in PR Early

After thinking of a great business idea and investing a significant amount of time and money in development, the next step is to bring the product or concept to market. PR is typically the last item on a startup’s to-do list ‑‑ brand building is not always a priority when sales are paramount. Many see PR as a luxury for larger companies, but in reality, it is essential to differentiate from competitors, build third party credibility and increase visibility.

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February Client Love

February is the month for love and there was no shortage of news and PR wins for our clients this month. Here are some of our favorite highlights:

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When a Negative Story Creates a Huge PR Opportunity

When the government calls for a federal shutdown, there’s a line of restaurant chains and food banks ready to feed furloughed workers.

When a Super Bowl appearance is ripped from the hands of an NFL team on a bad call, the coaches, sportswriters, and broadcasters are already lining up to discuss changes to the instant replay rules.

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BizCom Clients Dominate 2019 Franchise 500

We know firsthand that the brands we represent are great. However, it’s always exciting to be reminded of this each time our clients are recognized via top industry rankings from some of the most reputable media. [Read more…]

How does one cupcake reach 37 million people?

You give it away for FREE!

At least that’s in the public relations playbook as it relates to Gigi’s Cupcakes, one of the country’s largest cupcake chains. We’re not saying that 100 cupcake locations across the U.S. baked and frosted 37 million cupcakes and gave them away one day. But we did succeed in a giveaway message that reached an audience of more than 37 million (possible cupcake-loving) people for all the right reasons. [Read more…]