Buying Businesses in a Pandemic is a Real Thing

Warren Buffet, the famous American investor and philanthropist, has said, “Price is what you pay. Value is what you get.” And despite the pandemic, plenty of investors are seeing great value in investing in franchise opportunities. 

[Read more…]

The PR Lesson that Should Infest Every Business After COVID-19

It started with a scare. It grew to a frenzy. And by the time stores were running out of hand sanitizer and facemasks, it was full-blown panic for the general public. We’re talking about the coronavirus outbreak and thousands of confirmed cases to-date. No, it’s not as bad as the flu. The economic impact, however, could be so much greater. 

[Read more…]

Becoming a Subject-Matter Expert

The Texas Hemp Convention rolled into Dallas earlier this year, and it was an event our agency couldn’t pass up. That’s because it is now our job to know the latest and greatest on all things hemp, CBD, marijuana, regulation, deregulation, research, scientific studies, product integration, marketing, and even the renegades running amuck in scenes playing out a bit like the Wild, Wild West.

[Read more…]

Introducing BizCom Design

Since the early 1900s when Edward Bernays and others began introducing the idea of “public relations” as a way to shape public opinion, the profession has continually evolved to take advantage of advances in technology and communications tools. Recently, another trend has begun to take hold — the blurring of the lines between PR, marketing and advertising. At the same time, the growing influence of the citizen journalist coupled with the explosion of social media has diluted the impact (and availability) of traditional media.

[Read more…]

And The Oscar Goes To….

Awards season is underway and the same is true for the franchise industry.

Last week, Entrepreneur magazine released its acclaimed 41st annual Franchise 500 list, and we are pleased to announce that a number of our clients representing a variety of industries were included. Published annually by Entrepreneur, the Franchise 500 is a comprehensive ranking of the strongest brands in franchising from across all industries.

[Read more…]

The Value of Grassroots Storytelling

As the liaison between our clients and the media, we face a difficult task as public relations professionals: We must balance our clients’ priorities with what the media will find newsworthy.

[Read more…]

Making a Groundbreaking Newsworthy

There are three things that come to mind when thinking of a groundbreaking ceremony: the speech, the official groundbreaking and the photo op. These ceremonies happen all over the country every week, and each one expects to earn media coverage and a front-page story.

[Read more…]

3 Reasons Why Startups Should Invest in PR Early

After thinking of a great business idea and investing a significant amount of time and money in development, the next step is to bring the product or concept to market. PR is typically the last item on a startup’s to-do list ‑‑ brand building is not always a priority when sales are paramount. Many see PR as a luxury for larger companies, but in reality, it is essential to differentiate from competitors, build third party credibility and increase visibility.

[Read more…]

Five Steps to Stop Wasting Your PR Spend

Exciting news! You’ve earned a media interview and now you have an opportunity to share the good news about your company’s new product or service with an important media outlet. The interview with the reporter goes great and you send b-roll and photos to supplement the coverage.

[Read more…]

When a Negative Story Creates a Huge PR Opportunity

When the government calls for a federal shutdown, there’s a line of restaurant chains and food banks ready to feed furloughed workers.

When a Super Bowl appearance is ripped from the hands of an NFL team on a bad call, the coaches, sportswriters, and broadcasters are already lining up to discuss changes to the instant replay rules.

[Read more…]