The growth of multi-brand franchising

One, two, three brands…. or more? There is a growing trend in the number of franchisors offering multiple concepts from under the same corporate roof, all with the goal to expedite successful growth and expansion. [Read more…]

BizCom celebrates 18 years of PR success, looks to #thefuture

We’re #adulting. BizCom Associates is officially 18 years old!!

It also means we’re voting age. So, we did what any honest, all-American business would do and held an election on where to celebrate. The ballots were stuffed, and an evening of cheers, beers, bowling and games at the local Pinstack won the occasion.

Then we got serious, like every 18 year-old after a party. [Read more…]

The PR power of podcasts

Imagine if you were the keynote speaker in front of a captive audience of 65,000 people who were listening only to your message. Then imagine that after listening to you they visited your website, they signed up to be on your mailing list, they found links to buy your books, and they even looked into becoming customers of your business.

Now consider doing all of that without getting on a plane to speak to them, without staying in a hotel, without fighting traffic to get in front of them in a big stadium, and without even getting dressed to be up on stage. [Read more…]

Guest Columns 101: The Experts Have Spoken

Summertime can mean vacations for many. But media outlets still need to deliver news. And lately that has included a healthy dose of guest columns from BizComPR clients — executives who are known not only for their companies, but also for the incredible expertise they have to share with others. [Read more…]

Two for one! Promotional partnerships are a great way to grow a brand

When done correctly, partnerships can be one of the most powerful ways to market a product or service. For an established brand it’s a chance to take your message to new audiences and often to create goodwill in the process. For a new or emerging brand, aligning with a more well-known and established partner is a great way to build credibility as well as reach potential customers.

[Read more…]

Award Season for Pinot’s Palette

Paintings aren’t the only thing on display at Pinot’s Palette headquarters in Houston these days. That’s because it feels like awards season for the fastest-growing paint and sip chain in the world.

In recent weeks, Co-founders Craig Ceccanti, Charles Willis and Beth Willis were honored for a second time on the LSU 100 list. The prestigious list, created by the school’s Stephenson Entrepreneurship Institute, annually honors the 100 fastest-growing LSU-owned or LSU-led businesses in the world.
[Read more…]

Invent your future at the International Franchise Expo

The 25th annual International Franchise Expo (IFE) opens June 16 at the Javits Center in New York City and continues through June 18. America’s largest franchise expo draws people from more than 120 countries and features 400-plus exhibitors offering franchise opportunities in 75 major industries. [Read more…]

Top 5 Tips for a Live TV Interview

At BizCom Associates, we believe the saying ‘practice makes perfect’ is especially important when is comes to live TV interviews. Whether speaking in front of an audience or through a camera lens, live interviews can put even the most seasoned professional on edge. You have one chance to clearly relay your message. However, there are a few secrets the professionals follow to prepare and create a successful live TV interview that can make that one chance speak volumes. [Read more…]

Thank You, Small Business Owners!

This week, as we celebrate National Small Business Week, we reflect on the big brands we’ve represented over the years that have achieved greatness because of the small business owners who make up their organizations. Specifically, we’re talking about franchise networks.  [Read more…]

The greatest thing about franchise conventions

Sitting in a packed ballroom at the San Luis Resort in Galveston, Texas, for the biggest gathering in company history of the Pinot’s Palette franchise network was a huge reminder for why these annual meetings are so successful. [Read more…]