When done correctly, partnerships can be one of the most powerful ways to market a product or service. For an established brand it’s a chance to take your message to new audiences and often to create goodwill in the process. For a new or emerging brand, aligning with a more well-known and established partner is a great way to build credibility as well as reach potential customers.
Paintings aren’t the only thing on display at Pinot’s Palette headquarters in Houston these days. That’s because it feels like awards season for the fastest-growing paint and sip chain in the world.
In recent weeks, Co-founders Craig Ceccanti, Charles Willis and Beth Willis were honored for a second time on the LSU 100 list. The prestigious list, created by the school’s Stephenson Entrepreneurship Institute, annually honors the 100 fastest-growing LSU-owned or LSU-led businesses in the world.
The 25th annual International Franchise Expo (IFE) opens June 16 at the Javits Center in New York City and continues through June 18. America’s largest franchise expo draws people from more than 120 countries and features 400-plus exhibitors offering franchise opportunities in 75 major industries. [Read more…]
At BizCom Associates, we believe the saying ‘practice makes perfect’ is especially important when is comes to live TV interviews. Whether speaking in front of an audience or through a camera lens, live interviews can put even the most seasoned professional on edge. You have one chance to clearly relay your message. However, there are a few secrets the professionals follow to prepare and create a successful live TV interview that can make that one chance speak volumes. [Read more…]
This week, as we celebrate National Small Business Week, we reflect on the big brands we’ve represented over the years that have achieved greatness because of the small business owners who make up their organizations. Specifically, we’re talking about franchise networks. [Read more…]
Sitting in a packed ballroom at the San Luis Resort in Galveston, Texas, for the biggest gathering in company history of the Pinot’s Palette franchise network was a huge reminder for why these annual meetings are so successful. [Read more…]
One of the most boring parts of watching the Oscars is hearing the countless writers, set designers, and sound mixers thank everyone they have ever met for getting them to where they are today. However, every once in a while, one winner will get up there and give a short speech that blows your mind. As public relations professionals, helping our clients understand the art of giving a good speech is an important task. Here are 5 lessons you can take from this year’s Oscars and apply to public speaking. [Read more…]
IFA 2016: Why The World’s Largest Advocacy Group For Franchising Says It Needs PR More Than Anything
It was a record crowd at the IFA 2016 Convention in San Antonio. Attendance was up. Membership continues to climb. Success stories abound. And what does the association need more than ever? PR!
For the world’s largest advocacy group that promotes and supports the franchising business model, there was one all-encompassing plea: Send us your stories. [Read more…]
Posted by Dr. John P. Hayes
Sitting on the beach outside his Maryland vacation home in 1980, the franchisor asked me, “How do we get more franchise sales leads?”
Instinctively I said, “Write a book.”
Best advice I’ve ever given, and happily I’ve given it many times since. That’s how I wrote Start Small, Finish Big (the Subway story), You Can’t Teach A Kid To Ride A Bike At A Seminar (Sandler Sales Story), Target Success (which I ghostwrote for Don Dwyer), 12 Amazing Franchise Opportunities for 2015, and a dozen more books including several that are part of an ongoing series: FASTSIGNS Business Opportunity, Mr. Appliance Business Opportunity, Jani King Business Opportunity, and so on. [Read more…]
Television’s biggest sporting event, with 110 million viewers around the world, once again delivered more than expensive commercials, trophy ceremonies, and winning speeches. Sunday’s contest on the gridiron was another textbook case in leadership that business owners can put to good use as they go up against stiff competition on a daily basis. [Read more…]