Invent your future at the International Franchise Expo

The 25th annual International Franchise Expo (IFE) opens June 16 at the Javits Center in New York City and continues through June 18. America’s largest franchise expo draws people from more than 120 countries and features 400-plus exhibitors offering franchise opportunities in 75 major industries. [Read more…]

Top 5 Tips for a Live TV Interview

At BizCom Associates, we believe the saying ‘practice makes perfect’ is especially important when is comes to live TV interviews. Whether speaking in front of an audience or through a camera lens, live interviews can put even the most seasoned professional on edge. You have one chance to clearly relay your message. However, there are a few secrets the professionals follow to prepare and create a successful live TV interview that can make that one chance speak volumes. [Read more…]

Thank You, Small Business Owners!

This week, as we celebrate National Small Business Week, we reflect on the big brands we’ve represented over the years that have achieved greatness because of the small business owners who make up their organizations. Specifically, we’re talking about franchise networks.  [Read more…]

The greatest thing about franchise conventions

Sitting in a packed ballroom at the San Luis Resort in Galveston, Texas, for the biggest gathering in company history of the Pinot’s Palette franchise network was a huge reminder for why these annual meetings are so successful. [Read more…]

And the Oscar goes to…

One of the most boring parts of watching the Oscars is hearing the countless writers, set designers, and sound mixers thank everyone they have ever met for getting them to where they are today. However, every once in a while, one winner will get up there and give a short speech that blows your mind. As public relations professionals, helping our clients understand the art of giving a good speech is an important task. Here are 5 lessons you can take from this year’s Oscars and apply to public speaking. [Read more…]

IFA 2016: Why The World’s Largest Advocacy Group For Franchising Says It Needs PR More Than Anything

It was a record crowd at the IFA 2016 Convention in San Antonio. Attendance was up. Membership continues to climb. Success stories abound. And what does the association need more than ever? PR!

For the world’s largest advocacy group that promotes and supports the franchising business model, there was one all-encompassing plea: Send us your stories. [Read more…]

Want To Grow Your Business? Write A Book.

Posted by Dr. John P. Hayes

Sitting on the beach outside his Maryland vacation home in 1980, the franchisor asked me, “How do we get more franchise sales leads?”

Instinctively I said, “Write a book.”

Best advice I’ve ever given, and happily I’ve given it many times since. That’s how I wrote Start Small, Finish Big (the Subway story), You Can’t Teach A Kid To Ride A Bike At A Seminar (Sandler Sales Story), Target Success (which I ghostwrote for Don Dwyer), 12 Amazing Franchise Opportunities for 2015, and a dozen more books including several that are part of an ongoing series: FASTSIGNS Business Opportunity, Mr. Appliance Business Opportunity, Jani King Business Opportunity, and so on. [Read more…]

Five Leadership Lessons From Super Bowl 50

Television’s biggest sporting event, with 110 million viewers around the world, once again delivered more than expensive commercials, trophy ceremonies, and winning speeches. Sunday’s contest on the gridiron was another textbook case in leadership that business owners can put to good use as they go up against stiff competition on a daily basis. [Read more…]

5 Things Your PR Agency Does That You Don’t See

Marketing and PR agencies write and distribute press releases. They pitch media for stories. They can plan and execute special events. They can even help manage crisis communications in times of need. But none of this is news to you. And honestly, these tasks are like breathing at BizCom. We have gone through these steps with clients so many times and have proven our ability to execute these functions, that it’s obvious to companies and their leaders who retain our services. [Read more…]

Making News Merry This Season!

Have you ever heard the phrase – “It’s a slow news day?” Well, sometimes the holidays are just that: A holiday from the news. And that’s mostly because many people who work in the news are … you guessed it … on holiday.

But that’s also why it’s a great time to insert easy-to-cover stories. You know the kind? The kind that can slip into any broadcast, load on any blog, or fit on any page and bring its own little bit of good cheer.

[Read more…]