The Value of Integrated Communications: Social Media’s Critical Role In Your PR Success

As shelter-in-place continues to be a part of our daily lives, it comes as no surprise that social media usage is on the rise. It has always been a way for us to feel connected with others, but recently it has transitioned into a tool for delivering news – which has been only amplified these last several months. 

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Introducing BizCom Design

Since the early 1900s when Edward Bernays and others began introducing the idea of “public relations” as a way to shape public opinion, the profession has continually evolved to take advantage of advances in technology and communications tools. Recently, another trend has begun to take hold — the blurring of the lines between PR, marketing and advertising. At the same time, the growing influence of the citizen journalist coupled with the explosion of social media has diluted the impact (and availability) of traditional media.

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Making a Ribbon Cutting Newsworthy

There are three things that come to mind when thinking of a ribbon cutting ceremony: the speech, the official ribbon cutting and the photo op. These ceremonies happen all the time and the hope is to earn media coverage. However, they rarely ever do. 

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More recognition for Digital BizCom

Digital BizCom has been recognized again for its outstanding work in social media and brand building digital marketing.

This time it was the Dallas chapter of the Public Relations Society of America, which is the fifth largest in the nation (larger than chapters in Houston and LA). The chapter presents its Pegasus Awards each year to recognize the most outstanding public relations and strategic communication efforts in the Dallas area.

Digital BizCom Director Morgan Butler and her team were recognized for the awesome work with the Allen Americans professional hockey team.

You can read more about how Digital BizCom and the Americans scored a social media win by CLICKING HERE. Additionally, CLICK HERE to learn more about the PRSA Dallas Pegasus awards.

Congratulations to Morgan and Digital BizCom!

The Faces Behind BizCom: Emily Busskohl

Meet the faces behind BizCom! We’re profiling all of our team members at the agency.

Meet Emily Busskohl! Emily, originally from Southern California, is a graduate of Texas Christian University. She started working at BizCom 4 months ago as an Account Assistant.

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Can Social Media Help Me Sell Franchises?

Social media is one of the most powerful marketing tools available to help brands connect with people. In the United States alone, approximately 223 million people use social media and they spend an average of 2 hours and 22 minutes on social platforms each day. 

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Digital BizCom influencer campaign named finalist for SABRE Award

An influencer campaign by our digital marketing division Digital BizCom is a finalist for a North American SABRE Award to be announced this week in New York.

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Instagram experiments with hiding likes. So what does this mean for brands and influencers?

News broke recently that Instagram is testing the idea of removing like counts and video views from feeds and profiles in Canada. During this test, only the person who posted the content will have access to view the total number of likes or views the post receives.

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Five Steps to Stop Wasting Your PR Spend

Exciting news! You’ve earned a media interview and now you have an opportunity to share the good news about your company’s new product or service with an important media outlet. The interview with the reporter goes great and you send b-roll and photos to supplement the coverage.

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A wake-up call from the Instagram and Facebook Blackout

Unless you were living under a rock yesterday, you know that Facebook and Instagram were down for about eight hours, which is equivalent to a lifetime on social media.

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