Father’s Day is big business

According to the National Retail Federation, Father’s Day spending for 2017 will reach a record $15.5 billion. And if you’re one of the procrastinators, you can join the 33.7% of Americans who will order gifts online. A Father’s Day shopper is expected to spend an average of $134.75 for Dad, an increase of $8.83 over 2016. And retailers are upping their game with attractive gifts, including many clients on the BizCom roster too. While the days of neckties have died with the rise of business casual, there’s nothing casual about some very special gifting options that have Father’s Day front and center this year.

BizCom PR client Edible Arrangements Father's Day giftPackaging gets an all-new Dad treatment at Edible Arrangements.

Last-minute orders are literally the sweet spot for Edible Arrangements, the world’s largest fruit bouquet franchise, where orders can be purchased for pick up or delivered straight to Dad. And the company has unveiled an array of delicious and healthy Father’s Day options this year, including the debut of fruit bouquets arranged in a specially-designed BBQ grill container. The only thing guaranteed to heat up are the online orders, where Edible generates strong business to make the tightest deadlines for holidays and special occasions.

BizCom PR client Gigi's Cupcakes Father's Day gift

The world’s largest cupcake franchise is extra sweet on Dads this year too.

It turns out that cupcakes are a perfect treat for the guys. America’s largest cupcake franchise, Gigi’s Cupcakes, is baking up perfection for Dads this Father’s Day with a special Father’s Day box of cupcakes in signature flavors, including: Merry Margarita, Carrot Cake, Chocolate Salted Caramel and…wait for it…Kentucky Bourbon. Yes. Kentucky Bourbon. The gourmet cupcakes, available June 15-18, are available to pre-order online at gigiscupcakesusa.com. We’re a little too excited for how perfect these treats are for Dads with a sweet tooth.