A Hallmark Moment with Gigi’s Cupcakes

Who doesn’t love a great Hallmark moment? Our delicious client Gigi Butler of Gigi’s Cupcakes recently stopped by Hallmark Home and Family to share her story, and demonstrate the famous Gigi’s icing swirl on her Chocolate Peanut Butter Pretzel cupcakes!

Hallmark Home and Family Gigi's Cupcakes Gina Butler

Mark Steines and Debbie Matenopoulos welcome the founder of Gigi’s Cupcakes, Gigi Butler. Credit: © 2018 Crown Media United States, LLC | Photo: Alexx Henry Studios, LLC / jeremy lee

Gina “Gigi” Butler is the founder of Gigi’s Cupcakes, and a perfect example of the American Dream come true. After moving to Nashville in 1994 to pursue a singing career, Gigi supported her dream by cleaning houses by day and singing in honky tonks by night.

As she shared with the Home and Family team, it was while cleaning Taylor Swift’s bathroom that she realized country music fame was not in the cards. So, she turned to her other passion- baking. She took a chance and bet on her cooking talents, took out $100,000 in loans, and opened a small cupcake shop in a high-rent area just off Music Row in February of 2008, right near the bars where she used to sing.

Gigi’s Cupcakes soon became Nashville’s favorite dessert, and ten years later, the company has grown to nearly 100 locations in 24 states across the country. Now that’s a Hallmark movie waiting to happen!

We love sharing our amazing clients and their stories, and can’t wait to see more great interviews from Gigi!

Hallmark Home and Family Gigi Butler Gigi's Cupcakes

Credit: © 2018 Crown Media United States, LLC | Photo: Alexx Henry Studios, LLC / jeremy lee