My Summer as a BizCom PR intern

By Paige Schick

My summer as a public relations intern for BizCom Associates is coming to a close, but I definitely won’t be leaving empty handed. I now have real world public relations experience, new knowledge about franchising and a portfolio full of press releases, blogs, media pitches, social media posts and more. [Read more…]

The PR power of podcasts

Imagine if you were the keynote speaker in front of a captive audience of 65,000 people who were listening only to your message. Then imagine that after listening to you they visited your website, they signed up to be on your mailing list, they found links to buy your books, and they even looked into becoming customers of your business.

Now consider doing all of that without getting on a plane to speak to them, without staying in a hotel, without fighting traffic to get in front of them in a big stadium, and without even getting dressed to be up on stage. [Read more…]

Have an amazing story? Book it!

We recently wrote about guest columns and their effectiveness as a tool for brand building and establishing thought leadership. If you want to take it up a notch, however, few marketing and PR tools deliver the impact of a book.

Books deliver instant credibility, allow you to tell your story in more depth, and unlike an ad, brochure or PDF, rarely end up in the trash.

From a PR standpoint, they are a goldmine. TV and radio talk shows feature authors on a daily basis, as do podcasts, magazines and other media. [Read more…]

Celebrating Year 1 at BizCom Associates

It’s been a little over a year since my family made the move from New Jersey to Texas and exactly one year since I joined the BizCom Associates PR team. New to Texas and new to franchising PR, it’s safe to say I felt like a fish out of water. While I was slightly concerned that franchising PR might be a little dull, this year certainly assuaged those fears. [Read more…]

Guest Columns 101: The Experts Have Spoken

Summertime can mean vacations for many. But media outlets still need to deliver news. And lately that has included a healthy dose of guest columns from BizComPR clients — executives who are known not only for their companies, but also for the incredible expertise they have to share with others. [Read more…]