A Victory for Veterans in the Headlines

When it comes to our Armed Forces, there is one story BizCom works hard to share not only for our clients’ very deserving military veterans but also for the many more who will one day enter the civilian world in search of their future. It’s thanks to the VetFran program and its many participating franchise organizations that more veterans have a career opportunity when their service to our country has ended. And it offers veterans more than just a job, but a business to call their own. On behalf of several BizCom clients who participate in VetFran, the BizCom team is on a constant mission to share those successes.

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Behind The Headlines

Getting a story in the media is not rocket science. But it does require the right approach. And a panel of experts across DFW media, marketing and PR outlets were on hand at WFAA recently to share best practices for the Dallas chapter of ColorComm. Our own BizCom president, Monica Feid, participated along with Eric Baker, general manager at Radio One; Lec Garcia, marketing producer at WFAA; Christine “Tiney” Ricciardi, entertainment reporter at Dallas Morning News; and Kathy Wise, executive editor of D Magazine. And here were the takeaways:

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Three Ways to Improve Your Facebook Advertising

With more than one billion daily active users on Facebook, it’s easy to see why this platform is a popular advertising choice for marketers. With such a large and diverse reach, it’s generally a safe bet that a boosted post on Facebook can help your business move the needle.

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PR 101: The best stories come from big ideas

In the public relations world, there is a big divide between what a client considers news and what a media outlet considers news. For the client, of course, everything is important, or they wouldn’t do it. But for the news outlet, it must also matter to readers, listeners and viewers — people who may not be so “close” to the business, itself.

Fortunately, at BizCom, we get to work with clients who not only do newsworthy things…but they also dare to dream big in the process. And that’s the stuff of headlines.

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BizCom Welcomes Lauren Caracciolo as an Account Assistant

Look what the wind blew in! We are pleased to welcome Lauren Caracciolo to the BizCom team as an Account Assistant. Originally from the south suburbs of Chicago, Lauren left the Windy City for the Dallas-Fort Worth area this past May after graduating from Saint Mary’s College in Notre Dame, Indiana. In her new position at BizCom, Lauren will provide assistance on multiple accounts for high-profile agency clients.

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