Becoming a Subject-Matter Expert

The Texas Hemp Convention rolled into Dallas earlier this year, and it was an event our agency couldn’t pass up. That’s because it is now our job to know the latest and greatest on all things hemp, CBD, marijuana, regulation, deregulation, research, scientific studies, product integration, marketing, and even the renegades running amuck in scenes playing out a bit like the Wild, Wild West.

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Introducing BizCom Design

Since the early 1900s when Edward Bernays and others began introducing the idea of “public relations” as a way to shape public opinion, the profession has continually evolved to take advantage of advances in technology and communications tools. Recently, another trend has begun to take hold — the blurring of the lines between PR, marketing and advertising. At the same time, the growing influence of the citizen journalist coupled with the explosion of social media has diluted the impact (and availability) of traditional media.

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And The Oscar Goes To….

Awards season is underway and the same is true for the franchise industry.

Last week, Entrepreneur magazine released its acclaimed 41st annual Franchise 500 list, and we are pleased to announce that a number of our clients representing a variety of industries were included. Published annually by Entrepreneur, the Franchise 500 is a comprehensive ranking of the strongest brands in franchising from across all industries.

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Franchising’s Year of the Woman

Is 2020 the Year for Women in Franchising? 

When it comes to women and franchising, living the American Dream, and that constant hot topic of how to “be your own boss”… there’s the occasional “women’s issue” of a magazine, or some organization’s congratulatory award for woman of the year, or even the occasional ranking for best franchise opportunities for women. And while the national conversation about women in franchising has often felt like an obligatory mention at times, those times certainly are changing for the better. 

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The Faces Behind BizCom: Scott White

Over the past few months we’ve been profiling team members at the agency and today we start the new year, and the new decade, by interviewing BizCom CEO and co-founder Scott White. 

Even though he was born in Columbus, Georgia, where his dad was stationed briefly, he comes from a long-line of Texans and says he “will be a Texan until the day he dies.” He was raised in Riesel, a town of only 600 just south of Waco, and grew up in the family newspaper and printing business.

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