Father’s Day is Big Business

According to the National Retail Federation, Father’s Day spending for 2017 will reach a record $15.5 billion. And if you’re one of the procrastinators, you can join the 33.7% of Americans who will order gifts online. A Father’s Day shopper is expected to spend an average of $134.75 for Dad, an increase of $8.83 over 2016. And retailers are upping their game with attractive gifts, including many clients on the BizCom roster too. While the days of neckties have died with the rise of business casual, there’s nothing casual about some very special gifting options that have Father’s Day front and center this year.

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Must-see events at the International Franchise Expo

Summer is finally in full swing, and once again the franchise industry is gearing up for one of its biggest events next Thursday through Saturday, the International Franchise Expo (IFE) at the Javits Convention Center in New York City. The IFE is a premier annual event, offering over 70 free seminars and the chance to meet with over 450 of the top franchising brands. [Read more…]

When patriotism and PR go together

The patriotic season is upon us. And so are some incredible headlines for our client Vent-A-Hood. [Read more…]

Ashley Mungiguerra joins BizCom Associates as Account Manager

We’d like to welcome the newest member of the BizCom Team — Ashley Mungiguerra. As a new Account Manager, she will be responsible for managing PR programs and publicity campaigns for several of the agency’s high profile franchise and restaurant clients.

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Franchisors Draw Top Talent From The Front Line

As we approach Armed Forces Day we think of the thousands of men and women who transition out of the military each year, and we find that many ask the same question: I’ve completed my service, now what?

For many, franchising offers an attractive opportunity to follow military service with a business of their own. [Read more…]