The Value of Integrated Communications: Social Media’s Critical Role In Your PR Success

As shelter-in-place continues to be a part of our daily lives, it comes as no surprise that social media usage is on the rise. It has always been a way for us to feel connected with others, but recently it has transitioned into a tool for delivering news – which has been only amplified these last several months. 

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Buying Businesses in a Pandemic is a Real Thing

Warren Buffet, the famous American investor and philanthropist, has said, “Price is what you pay. Value is what you get.” And despite the pandemic, plenty of investors are seeing great value in investing in franchise opportunities. 

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“Dear Pandemic: We Will Be Adding More Locations”

Did we just say something about business growth? Yes, we did. And it’s a very real thing that looks drastically different, brilliant, creative, and full of potential when you consider the way some brands are planning for growth and expansion in answer to the coronavirus crisis.

Take, for example, two organizations that have faced the recent challenges of 2020 head on and answered with innovative programs to keep on growing. Specifically, two global franchise networks — Gold’s Gym and Edible Arrangements — are up and running in as many locations as possible while also debuting brand new franchise opportunities in direct response to the effects of COVID-19 across the U.S.

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Leading By Example in a Crisis

Strong leadership in the business world often calls for bold moves in tough times. For many of our clients, that time is now.

We have witnessed leaders shine a spotlight on important and necessary issues in recent weeks, using their positions of influence and their brands to help promote healthy conversations in moving our world forward. 

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More stories of creativity, perseverance during a time of crisis

At BizCom, we’ve been inspired by the way our clients have pivoted their businesses in response to the COVID-19 crisis. And we have made sure they continue to find ways to share their stories and messages as a way to inspire others.

Here is a sampling of stories they have shared in recent weeks.

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