3 Digital Marketing Trends You Should Be Implementing Now

When you map out digital marketing opportunities it is easy to get overwhelmed. There’s a wide range of digital marketing channels, each requiring your time and attention.

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3 Steps to Respond to a Social Media Crisis

Chances are there is a customer out there somewhere that has had a negative experience with your brand. Whether they were unhappy with the product, service itself or the customer experience, it’s only natural that a brand will sometimes miss the mark.

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How does one cupcake reach 37 million people?

You give it away for FREE!

At least that’s in the public relations playbook as it relates to Gigi’s Cupcakes, one of the country’s largest cupcake chains. We’re not saying that 100 cupcake locations across the U.S. baked and frosted 37 million cupcakes and gave them away one day. But we did succeed in a giveaway message that reached an audience of more than 37 million (possible cupcake-loving) people for all the right reasons. [Read more…]

A Victory for Veterans in the Headlines

When it comes to our Armed Forces, there is one story BizCom works hard to share not only for our clients’ very deserving military veterans but also for the many more who will one day enter the civilian world in search of their future. It’s thanks to the VetFran program and its many participating franchise organizations that more veterans have a career opportunity when their service to our country has ended. And it offers veterans more than just a job, but a business to call their own. On behalf of several BizCom clients who participate in VetFran, the BizCom team is on a constant mission to share those successes.

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Behind The Headlines

Getting a story in the media is not rocket science. But it does require the right approach. And a panel of experts across DFW media, marketing and PR outlets were on hand at WFAA recently to share best practices for the Dallas chapter of ColorComm. Our own BizCom president, Monica Feid, participated along with Eric Baker, general manager at Radio One; Lec Garcia, marketing producer at WFAA; Christine “Tiney” Ricciardi, entertainment reporter at Dallas Morning News; and Kathy Wise, executive editor of D Magazine. And here were the takeaways:

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