Have an amazing story? Book it!

We recently wrote about guest columns and their effectiveness as a tool for brand building and establishing thought leadership. If you want to take it up a notch, however, few marketing and PR tools deliver the impact of a book.

Books deliver instant credibility, allow you to tell your story in more depth, and unlike an ad, brochure or PDF, rarely end up in the trash.

From a PR standpoint, they are a goldmine. TV and radio talk shows feature authors on a daily basis, as do podcasts, magazines and other media. [Read more…]

Celebrating Year 1 at BizCom Associates

It’s been a little over a year since my family made the move from New Jersey to Texas and exactly one year since I joined the BizCom Associates PR team. New to Texas and new to franchising PR, it’s safe to say I felt like a fish out of water. While I was slightly concerned that franchising PR might be a little dull, this year certainly assuaged those fears. [Read more…]

Guest Columns 101: The Experts Have Spoken

Summertime can mean vacations for many. But media outlets still need to deliver news. And lately that has included a healthy dose of guest columns from BizComPR clients — executives who are known not only for their companies, but also for the incredible expertise they have to share with others. [Read more…]

BizCom welcomes Gatti’s Pizza, Gigi’s Cupcakes to the family

We are excited to announce that we have added two tasty clients to the BizComPR franchise client rosterGigi’s Cupcakes and the iconic Gatti’s Pizza.

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Father’s Day is big business

According to the National Retail Federation, Father’s Day spending for 2017 will reach a record $15.5 billion. And if you’re one of the procrastinators, you can join the 33.7% of Americans who will order gifts online. A Father’s Day shopper is expected to spend an average of $134.75 for Dad, an increase of $8.83 over 2016. And retailers are upping their game with attractive gifts, including many clients on the BizCom roster too. While the days of neckties have died with the rise of business casual, there’s nothing casual about some very special gifting options that have Father’s Day front and center this year.

[Read more…]