Two for one! Promotional partnerships are a great way to grow a brand

When done correctly, partnerships can be one of the most powerful ways to market a product or service. For an established brand it’s a chance to take your message to new audiences and often to create goodwill in the process. For a new or emerging brand, aligning with a more well-known and established partner is a great way to build credibility as well as reach potential customers.

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“If you don’t like what’s being said, change the conversation.”

Those are the now-famous words of advertising guru Don Draper in the award-winning “Mad Men” TV series. And they hold a special meaning for practitioners across today’s PR landscape too. [Read more…]

Hacking headlines point to growing discussion of cybersecurity

Another breaking story has put hacking and cybersecurity in the international spotlight. [Read more…]

Franchise Companies defining economic upswing with rapid growth

According to the International Franchise Association, the franchise sector is expected to grow by $36 billion in 2017. To that end, some of the national and international franchise organizations that BizComPR and BizComPress work with are making headlines to help drive that growth!

In particular, Entrepreneur Magazine just released it’s Fastest-Growing Franchises list for 2017, and we’re proud to say that BizCom clients were prominent on that list. The March issue that just hit newsstands, includes the top 100 fastest-growing franchises driving big growth. The list is a compilation of the top booming businesses from the magazine’s Franchise 500 ranking that are expanding their footprints at breakneck speed. [Read more…]

BizComPR client Pinot’s Palette shows us how to “Disconnect to Reconnect”

In 2016, Nielsen reported that the average American was spending more than 10 hours per day on electronic devices, an increase of one hour a day from just a year earlier. Now more than ever, it seems, our lives are tethered to digital distractions, leaving us exhausted, disconnected and at times lonely. And BizCom client Pinot’s Palette has a solution.

Ahead of National Unplugging Day on March 3rd, Pinot’s Palette is urging everyone to trade in TV screens and mobile devices for an evening of painting.

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