Fall’s delicious publicity

Fall breeze and autumn leaves can only mean one thing — summer is over and we are certainly not mad about it!

Pumpkins are everywhere and some of our favorite brands are celebrating in a big way, offering delicious fall flavored sweets that are sure to (pumpkin) spice this season up! [Read more…]

Fifteen years later, remembering a time of terror . . . and unity

By Scott White, president

Sunday marks the 15th anniversary of one of the most tragic days in our nation’s history. I can still remember it like it was yesterday.

Our new agency was less than two years old and we were still trying to get our feet under us. My previous agency had operated an office in the middle of Manhattan for several years and my teenage daughter had made many trips there and had fallen in love with the city, even celebrating the turn of the millennium with friends in Times Square. [Read more…]

Invent your future at the International Franchise Expo

The 25th annual International Franchise Expo (IFE) opens June 16 at the Javits Center in New York City and continues through June 18. America’s largest franchise expo draws people from more than 120 countries and features 400-plus exhibitors offering franchise opportunities in 75 major industries. [Read more…]

IFA 2016: Why The World’s Largest Advocacy Group For Franchising Says It Needs PR More Than Anything

It was a record crowd at the IFA 2016 Convention in San Antonio. Attendance was up. Membership continues to climb. Success stories abound. And what does the association need more than ever? PR!

For the world’s largest advocacy group that promotes and supports the franchising business model, there was one all-encompassing plea: Send us your stories. [Read more…]

Want To Grow Your Business? Write A Book.

Posted by Dr. John P. Hayes

Sitting on the beach outside his Maryland vacation home in 1980, the franchisor asked me, “How do we get more franchise sales leads?”

Instinctively I said, “Write a book.”

Best advice I’ve ever given, and happily I’ve given it many times since. That’s how I wrote Start Small, Finish Big (the Subway story), You Can’t Teach A Kid To Ride A Bike At A Seminar (Sandler Sales Story), Target Success (which I ghostwrote for Don Dwyer), 12 Amazing Franchise Opportunities for 2015, and a dozen more books including several that are part of an ongoing series: FASTSIGNS Business Opportunity, Mr. Appliance Business Opportunity, Jani King Business Opportunity, and so on. [Read more…]

Want to know “How To Buy A Franchise?” We Have The Show For You!

Know someone interested in buying a franchise? The first stop should be the new “How To Buy A Franchise Show” featuring internationally recognized author, speaker, franchise consultant and BizCom partner Dr. John Hayes.

The show, now available on iTunes and Stitcher Radio, provides an honest look at what is involved in purchasing a franchise. It delivers information a prospective franchisee can use as a guide to determining if he or she would make a good franchisee, what type of franchises to consider and the type of information needed to make an educated decision on the final purchase of a franchise. [Read more…]

BizCom Interns – Oh, The Places They Have Gone!

The end of the year is upon us. And for many fall graduates, the end of college too. That got us thinking about the recent blog we posted about several of our former BizCom interns. We caught up on some incredible stories and the exciting careers that have followed for them.

This time we wanted to dive a little deeper into the journey that two of our former interns have traveled. And, wow, have they traveled!

[Read more…]

Celebrating Veterans Day with VetFran Initiative

As November 11th champions another Veterans Day, we once again celebrate the growth of VetFran as well. This strategic initiative, founded by Dwyer Group and overseen by the International Franchise Association today, has evolved into one of the most successful business initiatives for our military veterans. For the past 14 years, VetFran has helped thousands of veterans from across the country enter the franchising industry.

[Read more…]

Want To Reach Your Foodie Audience? Don’t Forget Radio

BizCom Associates has extensive experience servicing popular restaurant brands, and after 16 years in business we’ve learned a thing or two about helping our clients interact with their customers through social media outlets and the impact it can have on their business. One channel in particular we turn to for social interaction is radio.

Yes, radio.

[Read more…]

Happy Sweet 16 to BizCom

But we’ve had a license to drive business messages for quite some time now!

Yep. Happy Birthday to us. This month we celebrated 16 years in business. If we were a teenager, we would buy ourselves a new car. Instead, we did one better and moved into some fantastic new office space in Plano. As an agency, event planning is in our blood, so why not plan our own event by boxing up 16 years of PR, marketing, communication history and moving to a new home. (Note our new address: BizCom Associates, 1400 Preston Road #305, Plano, TX 75093)

[Read more…]