PR 101: The best stories come from big ideas

In the public relations world, there is a big divide between what a client considers news and what a media outlet considers news. For the client, of course, everything is important, or they wouldn’t do it. But for the news outlet, it must also matter to readers, listeners and viewers — people who may not be so “close” to the business, itself.

Fortunately, at BizCom, we get to work with clients who not only do newsworthy things…but they also dare to dream big in the process. And that’s the stuff of headlines.

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BizCom Welcomes Lauren Caracciolo as an Account Assistant

Look what the wind blew in! We are pleased to welcome Lauren Caracciolo to the BizCom team as an Account Assistant. Originally from the south suburbs of Chicago, Lauren left the Windy City for the Dallas-Fort Worth area this past May after graduating from Saint Mary’s College in Notre Dame, Indiana. In her new position at BizCom, Lauren will provide assistance on multiple accounts for high-profile agency clients.

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BizCom PR Named One of Entrepreneur’s Top Franchise Suppliers

Call us cliché but at BizCom we’ve seen firsthand how the franchise business model allows people to go into business for yourself, not by yourself. As it turns out, Entrepreneur is calling one of our favorite franchise phrases cliché, but they’re calling us something else — one of the top PR agencies for franchises.  [Read more…]

When Franchisors Become Franchisees

The franchisor and franchisee are the two key players in a franchising business model playing two very different, yet codependent, roles.

As a franchisor, it’s about proving the business model, creating the systems, and then awarding the franchise opportunity to franchisees to go out and execute. The franchisor concentrates on the big picture, supporting the franchise network with training, marketing support, vendor relationships and more. Meanwhile, the franchisee focuses on growing an individual location or territory using the systems put in place by the franchisor

…and then there are those individuals who have excelled in both roles! [Read more…]

BizCom Welcomes August Anderson as New Account Manager

The month of August has been a busy one for us here at BizCom, from taking on new clients to building new media relationships and more. But this month also brought us a new team member we are excited to let everyone know about… And her name just so happens to be August! [Read more…]

Learning All of the Things as a BizCom Summer Intern!

The years of sun-tanning, nannying and relaxing over the summer comes to an end for everyone at some point, and this year it was my turn. And although my skin isn’t as sun-kissed as normal, spending my summer at BizCom was an invaluable experience I couldn’t be more grateful for. [Read more…]

The Rise of Influencer Campaigns

Finding the right person to deliver the right message is a common task we face in the world of agency PR. For years we’ve seen brands pair up with celebrities of all kinds, ranging from athletes to actors, but the consumer world has quickly evolved and influencers (yes, even those micro-influencers) are taking over!

Influencer work can easily mean different things to different people, so we’ve answered some common questions for you below. [Read more…]

It’s A Small World After All! BizCom Associates Welcomes Back Sarah Lofdahl as Account Manager

Nothing against Disney…but we WILL hire your awesome people!

As a previous intern for the BizCom team we are pleased to announce that Sarah Lofdahl is returning as our new Account Manager. In this role, Sarah will manage PR programs for several of the agency’s franchise and restaurant clients. [Read more…]

My Experience as a Spring Intern at BizCom

By Stephanie Beckers

For my last semester as an undergraduate at the University of North Texas, I was fortunate enough to land my first public relations internship at BizCom Associates. I received the amazing opportunity of gaining hands-on experience in my field of interest with professionals who have vast experience in the spectrum of public relations. [Read more…]

Celebrating Two Tasty Grand Openings

We love grand openings here at BizCom! This month, we celebrated not just one, but two awesome openings for our clients. [Read more…]