The power of millennials in franchising

Millennials are making a huge impact on the workplace and are bringing a fresh perspective and a new approach to work-life balance. According to Pew Research Center, this generation, born between 1981-1996, make up more than one-in-three American labor force participants (35%), and Forbes reported nearly 72 percent of millennials have an interest in becoming their own boss. What better way to do that than buying a franchise? The franchise model allows young entrepreneurs to build their own business with the support of an established network.

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The Faces Behind BizCom: Sarah Lofdahl

Meet the faces behind BizCom! We’re profiling all of our team members at the agency.

Meet Sarah Lofdahl! Sarah, originally from Shreveport, Louisiana and a graduate of Louisiana State University, started working at BizCom as an intern in 2016. She returned to the agency two years later as an account manager and works with a variety of clients ranging from the home health care industry to restoration and technology.

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BizCom Clients Dominate 2019 Franchise 500

We know firsthand that the brands we represent are great. However, it’s always exciting to be reminded of this each time our clients are recognized via top industry rankings from some of the most reputable media. [Read more…]

BizCom’s Winter Newsletter

Our clients made some big news to close out 2018. [Read more…]

Laying the groundwork for great PR in 2019

Before you get back into the same old PR routine you had in 2018, maybe it’s time to re-evaluate the “basics” in an industry that is rapidly evolving. Here are four tips to laying the groundwork for a headline-worthy 2019. [Read more…]

How does one cupcake reach 37 million people?

You give it away for FREE!

At least that’s in the public relations playbook as it relates to Gigi’s Cupcakes, one of the country’s largest cupcake chains. We’re not saying that 100 cupcake locations across the U.S. baked and frosted 37 million cupcakes and gave them away one day. But we did succeed in a giveaway message that reached an audience of more than 37 million (possible cupcake-loving) people for all the right reasons. [Read more…]

A Victory for Veterans in the Headlines

When it comes to our Armed Forces, there is one story BizCom works hard to share not only for our clients’ very deserving military veterans but also for the many more who will one day enter the civilian world in search of their future. It’s thanks to the VetFran program and its many participating franchise organizations that more veterans have a career opportunity when their service to our country has ended. And it offers veterans more than just a job, but a business to call their own. On behalf of several BizCom clients who participate in VetFran, the BizCom team is on a constant mission to share those successes.

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Behind The Headlines

Getting a story in the media is not rocket science. But it does require the right approach. And a panel of experts across DFW media, marketing and PR outlets were on hand at WFAA recently to share best practices for the Dallas chapter of ColorComm. Our own BizCom president, Monica Feid, participated along with Eric Baker, general manager at Radio One; Lec Garcia, marketing producer at WFAA; Christine “Tiney” Ricciardi, entertainment reporter at Dallas Morning News; and Kathy Wise, executive editor of D Magazine. And here were the takeaways:

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Three Ways to Improve Your Facebook Advertising

With more than one billion daily active users on Facebook, it’s easy to see why this platform is a popular advertising choice for marketers. With such a large and diverse reach, it’s generally a safe bet that a boosted post on Facebook can help your business move the needle.

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PR 101: The best stories come from big ideas

In the public relations world, there is a big divide between what a client considers news and what a media outlet considers news. For the client, of course, everything is important, or they wouldn’t do it. But for the news outlet, it must also matter to readers, listeners and viewers — people who may not be so “close” to the business, itself.

Fortunately, at BizCom, we get to work with clients who not only do newsworthy things…but they also dare to dream big in the process. And that’s the stuff of headlines.

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