How does one cupcake reach 37 million people?

You give it away for FREE!

At least that’s in the public relations playbook as it relates to Gigi’s Cupcakes, one of the country’s largest cupcake chains. We’re not saying that 100 cupcake locations across the U.S. baked and frosted 37 million cupcakes and gave them away one day. But we did succeed in a giveaway message that reached an audience of more than 37 million (possible cupcake-loving) people for all the right reasons. [Read more…]

A Victory for Veterans in the Headlines

When it comes to our Armed Forces, there is one story BizCom works hard to share not only for our clients’ very deserving military veterans but also for the many more who will one day enter the civilian world in search of their future. It’s thanks to the VetFran program and its many participating franchise organizations that more veterans have a career opportunity when their service to our country has ended. And it offers veterans more than just a job, but a business to call their own. On behalf of several BizCom clients who participate in VetFran, the BizCom team is on a constant mission to share those successes.

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Behind The Headlines

Getting a story in the media is not rocket science. But it does require the right approach. And a panel of experts across DFW media, marketing and PR outlets were on hand at WFAA recently to share best practices for the Dallas chapter of ColorComm. Our own BizCom president, Monica Feid, participated along with Eric Baker, general manager at Radio One; Lec Garcia, marketing producer at WFAA; Christine “Tiney” Ricciardi, entertainment reporter at Dallas Morning News; and Kathy Wise, executive editor of D Magazine. And here were the takeaways:

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Three Ways to Improve Your Facebook Advertising

With more than one billion daily active users on Facebook, it’s easy to see why this platform is a popular advertising choice for marketers. With such a large and diverse reach, it’s generally a safe bet that a boosted post on Facebook can help your business move the needle.

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PR 101: The best stories come from big ideas

In the public relations world, there is a big divide between what a client considers news and what a media outlet considers news. For the client, of course, everything is important, or they wouldn’t do it. But for the news outlet, it must also matter to readers, listeners and viewers — people who may not be so “close” to the business, itself.

Fortunately, at BizCom, we get to work with clients who not only do newsworthy things…but they also dare to dream big in the process. And that’s the stuff of headlines.

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BizCom Welcomes Lauren Caracciolo as an Account Assistant

Look what the wind blew in! We are pleased to welcome Lauren Caracciolo to the BizCom team as an Account Assistant. Originally from the south suburbs of Chicago, Lauren left the Windy City for the Dallas-Fort Worth area this past May after graduating from Saint Mary’s College in Notre Dame, Indiana. In her new position at BizCom, Lauren will provide assistance on multiple accounts for high-profile agency clients.

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BizCom PR Named One of Entrepreneur’s Top Franchise Suppliers

Call us cliché but at BizCom we’ve seen firsthand how the franchise business model allows people to go into business for yourself, not by yourself. As it turns out, Entrepreneur is calling one of our favorite franchise phrases cliché, but they’re calling us something else — one of the top PR agencies for franchises.  [Read more…]

When Franchisors Become Franchisees

The franchisor and franchisee are the two key players in a franchising business model playing two very different, yet codependent, roles.

As a franchisor, it’s about proving the business model, creating the systems, and then awarding the franchise opportunity to franchisees to go out and execute. The franchisor concentrates on the big picture, supporting the franchise network with training, marketing support, vendor relationships and more. Meanwhile, the franchisee focuses on growing an individual location or territory using the systems put in place by the franchisor

…and then there are those individuals who have excelled in both roles! [Read more…]

BizCom Welcomes August Anderson as New Account Manager

The month of August has been a busy one for us here at BizCom, from taking on new clients to building new media relationships and more. But this month also brought us a new team member we are excited to let everyone know about… And her name just so happens to be August! [Read more…]

Learning All of the Things as a BizCom Summer Intern!

The years of sun-tanning, nannying and relaxing over the summer comes to an end for everyone at some point, and this year it was my turn. And although my skin isn’t as sun-kissed as normal, spending my summer at BizCom was an invaluable experience I couldn’t be more grateful for. [Read more…]