The Faces Behind BizCom: Lauren Caracciolo

Meet the faces behind BizCom! We’re profiling all of our team members at the agency.

Meet Lauren Caracciolo! Lauren, originally from Frankfort, IL, is a graduate of Saint Mary’s College in Notre Dame, IN. She started working at BizCom in October 2018 as an Account Assistant and recently started working as an Account Manager.

[Read more…]

10 Minutes with Shannon and Heather Hudson of 9Round Fitness

Next in our “Ten Minutes With…” blog series, we talked with Shannon and Heather Hudson, the co-founders and CEO/COO respectively of the world’s largest kickboxing chain: 9Round Fitness. Here’s everything Shannon and Heather had to share with us about entrepreneurship, building a brand from the ground up, clarifying your brand’s messaging on an international scale, and how marketing and PR tie into all of that…

[Read more…]

BizCom’s Spring Newsletter

2019 is turning out to be a busy year for our clients! From 9Round being named one of Entrepreneur’s Fastest-Growing Franchises to Solera breaking ground on its North American CESVI LIV Center and the formation of Best Life Brands, the list of client news goes on and on.

[Read more…]

Making a Groundbreaking Newsworthy

There are three things that come to mind when thinking of a groundbreaking ceremony: the speech, the official groundbreaking and the photo op. These ceremonies happen all over the country every week, and each one expects to earn media coverage and a front-page story.

[Read more…]

The Faces Behind BizCom: August Anderson

Meet the faces behind BizCom! We’re profiling all of our team members at the agency.

Meet August Anderson! August, originally from Peachtree City, GA, is a graduate of the University of Kentucky. She has been working at BizCom for the last 8 months as an Account Manager.

[Read more…]

Ten Minutes with Dina Dwyer-Owens

Welcome to our new blog series, “Ten Minutes With…”, where we profile clients who not only believe in the power of PR and marketing tools, but also use them extraordinary well. Our first conversation is with Dina Dwyer-Owens of Neighborly, whose well-known mantra of living and leading with a strong Code of Values as one’s guide has become her core message. We hope you enjoy the first ten minutes with Dina Dwyer-Owens!

[Read more…]

3 Reasons Why Startups Should Invest in PR Early

After thinking of a great business idea and investing a significant amount of time and money in development, the next step is to bring the product or concept to market. PR is typically the last item on a startup’s to-do list ‑‑ brand building is not always a priority when sales are paramount. Many see PR as a luxury for larger companies, but in reality, it is essential to differentiate from competitors, build third party credibility and increase visibility.

[Read more…]

Five Steps to Stop Wasting Your PR Spend

Exciting news! You’ve earned a media interview and now you have an opportunity to share the good news about your company’s new product or service with an important media outlet. The interview with the reporter goes great and you send b-roll and photos to supplement the coverage.

[Read more…]

A wake-up call from the Instagram and Facebook Blackout

Unless you were living under a rock yesterday, you know that Facebook and Instagram were down for about eight hours, which is equivalent to a lifetime on social media.

[Read more…]

The Faces Behind BizCom: Morgan Butler

Meet the faces behind BizCom! We’re profiling all of our team members at the agency.

Meet Morgan Butler! Morgan, originally from Mount Vernon, TX, is a graduate of Colorado State University. She started working at BizCom Associates almost 3 years ago as an Account Coordinator and is now the Director of Digital Services for Digital BizCom.

[Read more…]