Have an amazing story? Book it!

We recently wrote about guest columns and their effectiveness as a tool for brand building and establishing thought leadership. If you want to take it up a notch, however, few marketing and PR tools deliver the impact of a book.

Books deliver instant credibility, allow you to tell your story in more depth, and unlike an ad, brochure or PDF, rarely end up in the trash.

From a PR standpoint, they are a goldmine. TV and radio talk shows feature authors on a daily basis, as do podcasts, magazines and other media. [Read more…]

Want more franchise leads? Do it by the book!

Think books are old school marketing tools? Think again. In today’s online download society, books can be 1,000 times more successful at telling your story and generating leads. Just ask FASTSIGNS.

FASTSIGNS was one of 12 franchises profiled by internationally recognized franchise author and speaker Dr. John Hayes in his latest best-selling book “12 Amazing Franchise Opportunities for 2015.” The book was originally published by BizCom Press in paperback and Kindle editions. More recently, Bizcom Press began producing individual titles for each of the companies featured and the “FASTSIGNS Business Opportunity” held the #1 Best Seller position for Franchise books on Amazon for nearly 3 weeks!

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