We recently wrote about guest columns and their effectiveness as a tool for brand building and establishing thought leadership. If you want to take it up a notch, however, few marketing and PR tools deliver the impact of a book.
Books deliver instant credibility, allow you to tell your story in more depth, and unlike an ad, brochure or PDF, rarely end up in the trash.
From a PR standpoint, they are a goldmine. TV and radio talk shows feature authors on a daily basis, as do podcasts, magazines and other media. [Read more…]
