The PR power of podcasts

Imagine if you were the keynote speaker in front of a captive audience of 65,000 people who were listening only to your message. Then imagine that after listening to you they visited your website, they signed up to be on your mailing list, they found links to buy your books, and they even looked into becoming customers of your business.

Now consider doing all of that without getting on a plane to speak to them, without staying in a hotel, without fighting traffic to get in front of them in a big stadium, and without even getting dressed to be up on stage. [Read more…]

BizComPR client Pinot’s Palette shows us how to “Disconnect to Reconnect”

In 2016, Nielsen reported that the average American was spending more than 10 hours per day on electronic devices, an increase of one hour a day from just a year earlier. Now more than ever, it seems, our lives are tethered to digital distractions, leaving us exhausted, disconnected and at times lonely. And BizCom client Pinot’s Palette has a solution.

Ahead of National Unplugging Day on March 3rd, Pinot’s Palette is urging everyone to trade in TV screens and mobile devices for an evening of painting.

[Read more…]

Business success starts with a customer-first approach

How do you build a better business?

Simple. [Read more…]

Want To Reach Your Foodie Audience? Don’t Forget Radio

BizCom Associates has extensive experience servicing popular restaurant brands, and after 16 years in business we’ve learned a thing or two about helping our clients interact with their customers through social media outlets and the impact it can have on their business. One channel in particular we turn to for social interaction is radio.

Yes, radio.

[Read more…]

Being a Leader: It’s time to start blogging

At BizCom, we work closely with many business leaders from our client companies. Many of them wonder what they could do more to benefit their business, and eventually, leverage their personal branding. In this digital world where content is king and people are relentlessly browsing for business opinions and good leadership skills, perhaps there is no better answer for this than starting a personal blog.

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Want to measure the value of your PR campaign? It’s priceless.

At BizCom, we’re admittedly biased about the power and strength of PR to deliver results for our clients. A look back at some of the PR campaigns, the national and international publicity wins and the leads generated from these efforts reinforces why we do what we do to help our clients grow their businesses. Our clients love our results too. But once in a while there comes a time when someone will ask: “What’s the ad equivalency for that?”

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Busting the biggest myth about PR 

Recently at a marketing presentation to a group of franchisees, a representative of an advertising firm was discussing the wide range of paid media opportunities now available. Toward the end of the presentation, in almost an offhanded manner, she threw in a statement that always makes PR professionals laugh inside when they hear it.

[Read more…]