Have an amazing story? Book it!

We recently wrote about guest columns and their effectiveness as a tool for brand building and establishing thought leadership. If you want to take it up a notch, however, few marketing and PR tools deliver the impact of a book.

Books deliver instant credibility, allow you to tell your story in more depth, and unlike an ad, brochure or PDF, rarely end up in the trash.

From a PR standpoint, they are a goldmine. TV and radio talk shows feature authors on a daily basis, as do podcasts, magazines and other media. [Read more…]

Thank You, Small Business Owners!

This week, as we celebrate National Small Business Week, we reflect on the big brands we’ve represented over the years that have achieved greatness because of the small business owners who make up their organizations. Specifically, we’re talking about franchise networks.  [Read more…]

Happy Sweet 16 to BizCom

But we’ve had a license to drive business messages for quite some time now!

Yep. Happy Birthday to us. This month we celebrated 16 years in business. If we were a teenager, we would buy ourselves a new car. Instead, we did one better and moved into some fantastic new office space in Plano. As an agency, event planning is in our blood, so why not plan our own event by boxing up 16 years of PR, marketing, communication history and moving to a new home. (Note our new address: BizCom Associates, 1400 Preston Road #305, Plano, TX 75093)

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Branding a CEO

By Monica Feid

When Don Dwyer, founder of The Dwyer Group, died unexpectedly in 1994, the company struggled to find the best person with a vision to lead the company in a rapidly-changing global marketplace.

In 1999, at the age of 35, one of Don’s six children, Dina Dwyer- Owens, was named CEO and president of The Dwyer Group. She immediately faced the challenge of proving to her constituencies that she could lead what was then a publicly-traded conglomerate of plumbers, carpet cleaners and other tradesmen spread around the world.
[Read more…]