The PR power of podcasts

Imagine if you were the keynote speaker in front of a captive audience of 65,000 people who were listening only to your message. Then imagine that after listening to you they visited your website, they signed up to be on your mailing list, they found links to buy your books, and they even looked into becoming customers of your business.

Now consider doing all of that without getting on a plane to speak to them, without staying in a hotel, without fighting traffic to get in front of them in a big stadium, and without even getting dressed to be up on stage. [Read more…]

Guest Columns 101: The Experts Have Spoken

Summertime can mean vacations for many. But media outlets still need to deliver news. And lately that has included a healthy dose of guest columns from BizComPR clients — executives who are known not only for their companies, but also for the incredible expertise they have to share with others. [Read more…]

When PR is about keeping things PRIVATE

At BizCom, much of our job for clients on a national and international scale is about getting their messages out the masses. But last week we had the rare and exciting opportunity to focus on the growing importance of keeping things private. [Read more…]

Business success starts with a customer-first approach

How do you build a better business?

Simple. [Read more…]

Millennials and Franchising

From student…to graduate…to boss: People entering the workforce no longer just want a job. More of them want to own their own business. And franchise organizations are welcoming them in growing numbers. [Read more…]

Five Leadership Lessons From Super Bowl 50

Television’s biggest sporting event, with 110 million viewers around the world, once again delivered more than expensive commercials, trophy ceremonies, and winning speeches. Sunday’s contest on the gridiron was another textbook case in leadership that business owners can put to good use as they go up against stiff competition on a daily basis. [Read more…]