Being a Leader: It’s time to start blogging

At BizCom, we work closely with many business leaders from our client companies. Many of them wonder what they could do more to benefit their business, and eventually, leverage their personal branding. In this digital world where content is king and people are relentlessly browsing for business opinions and good leadership skills, perhaps there is no better answer for this than starting a personal blog.

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Branding a CEO

By Monica Feid

When Don Dwyer, founder of The Dwyer Group, died unexpectedly in 1994, the company struggled to find the best person with a vision to lead the company in a rapidly-changing global marketplace.

In 1999, at the age of 35, one of Don’s six children, Dina Dwyer- Owens, was named CEO and president of The Dwyer Group. She immediately faced the challenge of proving to her constituencies that she could lead what was then a publicly-traded conglomerate of plumbers, carpet cleaners and other tradesmen spread around the world.
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