BizCom Client Spotlight: Women that Wow Us

Today, on International Women’s Day, we celebrate the strong women of our society who are recognized as pioneers for female empowerment everywhere due to their achievements.

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February Client Love

February is the month for love and there was no shortage of news and PR wins for our clients this month. Here are some of our favorite highlights:

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Cup of ROBO-JOE Anyone?

Mornings at BizCom typically start with a cup of coffee, so we are excited to welcome Austin-based Briggo, the leader in Connected Coffee, to our roster!

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When a Negative Story Creates a Huge PR Opportunity

When the government calls for a federal shutdown, there’s a line of restaurant chains and food banks ready to feed furloughed workers.

When a Super Bowl appearance is ripped from the hands of an NFL team on a bad call, the coaches, sportswriters, and broadcasters are already lining up to discuss changes to the instant replay rules.

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BizCom’s Winter Newsletter

Our clients made some big news to close out 2018. [Read more…]

A Victory for Veterans in the Headlines

When it comes to our Armed Forces, there is one story BizCom works hard to share not only for our clients’ very deserving military veterans but also for the many more who will one day enter the civilian world in search of their future. It’s thanks to the VetFran program and its many participating franchise organizations that more veterans have a career opportunity when their service to our country has ended. And it offers veterans more than just a job, but a business to call their own. On behalf of several BizCom clients who participate in VetFran, the BizCom team is on a constant mission to share those successes.

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PR 101: The best stories come from big ideas

In the public relations world, there is a big divide between what a client considers news and what a media outlet considers news. For the client, of course, everything is important, or they wouldn’t do it. But for the news outlet, it must also matter to readers, listeners and viewers — people who may not be so “close” to the business, itself.

Fortunately, at BizCom, we get to work with clients who not only do newsworthy things…but they also dare to dream big in the process. And that’s the stuff of headlines.

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When Franchisors Become Franchisees

The franchisor and franchisee are the two key players in a franchising business model playing two very different, yet codependent, roles.

As a franchisor, it’s about proving the business model, creating the systems, and then awarding the franchise opportunity to franchisees to go out and execute. The franchisor concentrates on the big picture, supporting the franchise network with training, marketing support, vendor relationships and more. Meanwhile, the franchisee focuses on growing an individual location or territory using the systems put in place by the franchisor

…and then there are those individuals who have excelled in both roles! [Read more…]

BizCom Kicks Open PR Program with New Client 9Round

We’re heading into August with a one-two punch and excited to add international kickboxing franchise 9Round to our roster. [Read more…]

Self-Made Success Stories

When identifying a good business opportunity, sometimes you have to take the chance of failure, go with your gut and pursue it.

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