The PR Lesson that Should Infest Every Business After COVID-19

It started with a scare. It grew to a frenzy. And by the time stores were running out of hand sanitizer and facemasks, it was full-blown panic for the general public. We’re talking about the coronavirus outbreak and thousands of confirmed cases to-date. No, it’s not as bad as the flu. The economic impact, however, could be so much greater. 

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Are you ready for bad news?

As some well-known restaurant chains like Subway and Twin Peaks have discovered over the past month, bad news often comes when you least expect it.

And in our world of instant communications, the speed at which a story can drag your name and your brand through the mud is now measured in milliseconds. 

Is your company ready if it happens to you?

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