Those are the now-famous words of advertising guru Don Draper in the award-winning “Mad Men” TV series. And they hold a special meaning for practitioners across today’s PR landscape too. [Read more…]
Since the early days of PR the challenge has been to find a way to blend the good of the company with the good of the community. Even as PR has evolved to become more focused on marketing and promotion, there seems to be another growing trend, especially among the new generation of entrepreneurs, to build companies that want to do good while also doing well. And a well-planned PR campaign is one of the most effective ways to make this happen.