The PR Value of Private Equity Investing

Dwyer Group, a leader in the home services industry, kicked off last week by announcing a new private equity partnership with Harvest Partners. The deal marks the fourth and largest private equity transaction of Dwyer Group in the franchise organization’s history. [Read more…]

The Full Benefits of Kindness in Business

In a world where you can be anything…be kind.

Our client, Dwyer Group, recently became a national recipient of the 2018 Malden Mills Corporate Kindness Award which recognizes local, national and international community leaders, businesses and outstanding educators for promoting kindness, care and respect to students and adults for a better society at-large.

[Read more…]

Have an amazing story? Book it!

We recently wrote about guest columns and their effectiveness as a tool for brand building and establishing thought leadership. If you want to take it up a notch, however, few marketing and PR tools deliver the impact of a book.

Books deliver instant credibility, allow you to tell your story in more depth, and unlike an ad, brochure or PDF, rarely end up in the trash.

From a PR standpoint, they are a goldmine. TV and radio talk shows feature authors on a daily basis, as do podcasts, magazines and other media. [Read more…]

Guest Columns 101: The Experts Have Spoken

Summertime can mean vacations for many. But media outlets still need to deliver news. And lately that has included a healthy dose of guest columns from BizComPR clients — executives who are known not only for their companies, but also for the incredible expertise they have to share with others. [Read more…]

Big PR for National Small Business Week

It’s National Small Business Week. That may not sound like a big deal with some of the national and international organizations on the BizCom roster. But upon closer inspection, many of those household names are franchise organizations, which make them exactly that — a network of small-business owner/operators championing the same brand. So, let’s queue the PR opportunities in three, two, one… [Read more…]

“If you don’t like what’s being said, change the conversation.”

Those are the now-famous words of advertising guru Don Draper in the award-winning “Mad Men” TV series. And they hold a special meaning for practitioners across today’s PR landscape too. [Read more…]

Franchise Companies defining economic upswing with rapid growth

According to the International Franchise Association, the franchise sector is expected to grow by $36 billion in 2017. To that end, some of the national and international franchise organizations that BizComPR and BizComPress work with are making headlines to help drive that growth!

In particular, Entrepreneur Magazine just released it’s Fastest-Growing Franchises list for 2017, and we’re proud to say that BizCom clients were prominent on that list. The March issue that just hit newsstands, includes the top 100 fastest-growing franchises driving big growth. The list is a compilation of the top booming businesses from the magazine’s Franchise 500 ranking that are expanding their footprints at breakneck speed. [Read more…]

Business success starts with a customer-first approach

How do you build a better business?

Simple. [Read more…]

National Entrepreneurs’ Day

Thanks to all the risk-takers out there! It’s National Entrepreneurs’ Day – part of National Entrepreneurship Month. And there are quite a few success stories we’ve been fortunate to champion as a result of some amazing entrepreneurs. [Read more…]

Celebrating Veterans and 25th Anniversary of VetFran

As we recognize Veterans Day today and honor all those who serve our country, this year also marks the 25th anniversary of VetFran. This strategic initiative, founded by Dwyer Group, one of the world’s largest franchising companies of trade service brands, and overseen by the International Franchise Association today, has evolved into one of the most successful business initiatives for our military veterans. For the past 25-years, VetFran has helped thousands of veterans from across the country enter the franchising industry. [Read more…]