Five Steps to Stop Wasting Your PR Spend

Exciting news! You’ve earned a media interview and now you have an opportunity to share the good news about your company’s new product or service with an important media outlet. The interview with the reporter goes great and you send b-roll and photos to supplement the coverage.

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Want to measure the value of your PR campaign? It’s priceless.

At BizCom, we’re admittedly biased about the power and strength of PR to deliver results for our clients. A look back at some of the PR campaigns, the national and international publicity wins and the leads generated from these efforts reinforces why we do what we do to help our clients grow their businesses. Our clients love our results too. But once in a while there comes a time when someone will ask: “What’s the ad equivalency for that?”

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