Road to success: client Tariq Farid shares his story with NPR

We have raved about the power of podcasts before here at BizCom, and this week’s big client news just proves our point!

Our client Tariq Farid, Founder and CEO of Edible Arrangements, recently shared his story with NPR’s Guy Raz on the latest episode of “How I Built This.”

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Guest Columns 101: The Experts Have Spoken

Summertime can mean vacations for many. But media outlets still need to deliver news. And lately that has included a healthy dose of guest columns from BizComPR clients — executives who are known not only for their companies, but also for the incredible expertise they have to share with others. [Read more…]

Father’s Day is big business

According to the National Retail Federation, Father’s Day spending for 2017 will reach a record $15.5 billion. And if you’re one of the procrastinators, you can join the 33.7% of Americans who will order gifts online. A Father’s Day shopper is expected to spend an average of $134.75 for Dad, an increase of $8.83 over 2016. And retailers are upping their game with attractive gifts, including many clients on the BizCom roster too. While the days of neckties have died with the rise of business casual, there’s nothing casual about some very special gifting options that have Father’s Day front and center this year.

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Franchisors Draw Top Talent From The Front Line

As we approach Armed Forces Day we think of the thousands of men and women who transition out of the military each year, and we find that many ask the same question: I’ve completed my service, now what?

For many, franchising offers an attractive opportunity to follow military service with a business of their own. [Read more…]

Big PR for National Small Business Week

It’s National Small Business Week. That may not sound like a big deal with some of the national and international organizations on the BizCom roster. But upon closer inspection, many of those household names are franchise organizations, which make them exactly that — a network of small-business owner/operators championing the same brand. So, let’s queue the PR opportunities in three, two, one… [Read more…]

Two for one! Promotional partnerships are a great way to grow a brand

When done correctly, partnerships can be one of the most powerful ways to market a product or service. For an established brand it’s a chance to take your message to new audiences and often to create goodwill in the process. For a new or emerging brand, aligning with a more well-known and established partner is a great way to build credibility as well as reach potential customers.

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Franchise Companies defining economic upswing with rapid growth

According to the International Franchise Association, the franchise sector is expected to grow by $36 billion in 2017. To that end, some of the national and international franchise organizations that BizComPR and BizComPress work with are making headlines to help drive that growth!

In particular, Entrepreneur Magazine just released it’s Fastest-Growing Franchises list for 2017, and we’re proud to say that BizCom clients were prominent on that list. The March issue that just hit newsstands, includes the top 100 fastest-growing franchises driving big growth. The list is a compilation of the top booming businesses from the magazine’s Franchise 500 ranking that are expanding their footprints at breakneck speed. [Read more…]

National Entrepreneurs’ Day

Thanks to all the risk-takers out there! It’s National Entrepreneurs’ Day – part of National Entrepreneurship Month. And there are quite a few success stories we’ve been fortunate to champion as a result of some amazing entrepreneurs. [Read more…]