Business success starts with a customer-first approach

How do you build a better business?

Simple. [Read more…]

Invent your future at the International Franchise Expo

The 25th annual International Franchise Expo (IFE) opens June 16 at the Javits Center in New York City and continues through June 18. America’s largest franchise expo draws people from more than 120 countries and features 400-plus exhibitors offering franchise opportunities in 75 major industries. [Read more…]

The Power of Co-branding

As the retail industry continues to grow and evolve to offer consumers more, it is becoming increasingly difficult for brands to stand apart from the crowd and find great real estate to open a business. So more are now standing together! [Read more…]

Millennials and Franchising

From student…to graduate…to boss: People entering the workforce no longer just want a job. More of them want to own their own business. And franchise organizations are welcoming them in growing numbers. [Read more…]

Want to know “How To Buy A Franchise?” We Have The Show For You!

Know someone interested in buying a franchise? The first stop should be the new “How To Buy A Franchise Show” featuring internationally recognized author, speaker, franchise consultant and BizCom partner Dr. John Hayes.

The show, now available on iTunes and Stitcher Radio, provides an honest look at what is involved in purchasing a franchise. It delivers information a prospective franchisee can use as a guide to determining if he or she would make a good franchisee, what type of franchises to consider and the type of information needed to make an educated decision on the final purchase of a franchise. [Read more…]

Being a Leader: It’s time to start blogging

At BizCom, we work closely with many business leaders from our client companies. Many of them wonder what they could do more to benefit their business, and eventually, leverage their personal branding. In this digital world where content is king and people are relentlessly browsing for business opinions and good leadership skills, perhaps there is no better answer for this than starting a personal blog.

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Busting the biggest myth about PR 

Recently at a marketing presentation to a group of franchisees, a representative of an advertising firm was discussing the wide range of paid media opportunities now available. Toward the end of the presentation, in almost an offhanded manner, she threw in a statement that always makes PR professionals laugh inside when they hear it.

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