Want To Reach Your Foodie Audience? Don’t Forget Radio

BizCom Associates has extensive experience servicing popular restaurant brands, and after 16 years in business we’ve learned a thing or two about helping our clients interact with their customers through social media outlets and the impact it can have on their business. One channel in particular we turn to for social interaction is radio.

Yes, radio.

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PR for a Cause

Business success goes hand in hand with solid community relations. That’s especially true for restaurants that forge a strong connection with the guests they serve. And sometimes nothing says “thank you” better than giving back in a time of need.

Pei Wei, one of the fastest-growing Asian inspired restaurant chains in America, set the perfect example when historic floods washed across the State of Texas this year. Traditionally, restaurants look at bad weather internally as an obstacle that hurts revenues. But in a hallmark campaign, the Pei Wei restaurants across Dallas/Fort Worth stepped up to “Pei It Forward” in a fundraising campaign benefitting The Salvation Army’s Texas Flood Relief Fund.

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