Call us cliché but at BizCom we’ve seen firsthand how the franchise business model allows people to go into business for yourself, not by yourself. As it turns out, Entrepreneur is calling one of our favorite franchise phrases cliché, but they’re calling us something else — one of the top PR agencies for franchises. [Read more…]
posted on October 2, 2018 by
When Franchisors Become Franchisees
The franchisor and franchisee are the two key players in a franchising business model playing two very different, yet codependent, roles.
As a franchisor, it’s about proving the business model, creating the systems, and then awarding the franchise opportunity to franchisees to go out and execute. The franchisor concentrates on the big picture, supporting the franchise network with training, marketing support, vendor relationships and more. Meanwhile, the franchisee focuses on growing an individual location or territory using the systems put in place by the franchisor
…and then there are those individuals who have excelled in both roles! [Read more…]
posted on January 10, 2018 by
BizComPR is Getting in Shape, Adding Gold’s Gym to Client Roster
We’re kicking off our New Year’s resolutions and joining a gym! Specifically, BizCom recently added Gold’s Gym to our growing client roster.
posted on October 30, 2017 by
The growth of multi-brand franchising
One, two, three brands…. or more? There is a growing trend in the number of franchisors offering multiple concepts from under the same corporate roof, all with the goal to expedite successful growth and expansion. [Read more…]
posted on August 10, 2017 by
My Summer as a BizCom PR intern
By Paige Schick
My summer as a public relations intern for BizCom Associates is coming to a close, but I definitely won’t be leaving empty handed. I now have real world public relations experience, new knowledge about franchising and a portfolio full of press releases, blogs, media pitches, social media posts and more. [Read more…]
posted on April 12, 2016 by
BizCom welcomes Mullin Law, PC to roster
We are pleased to announce the addition of Mullin Law, PC — one of the country’s foremost law firms in the area of franchise and distribution law — to the client roster. [Read more…]
posted on September 2, 2015 by
Use PR to create a lasting impact
Since the early days of PR the challenge has been to find a way to blend the good of the company with the good of the community. Even as PR has evolved to become more focused on marketing and promotion, there seems to be another growing trend, especially among the new generation of entrepreneurs, to build companies that want to do good while also doing well. And a well-planned PR campaign is one of the most effective ways to make this happen.
