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posted on January 13, 2020 by

Franchising’s Year of the Woman

Is 2020 the Year for Women in Franchising? 

When it comes to women and franchising, living the American Dream, and that constant hot topic of how to “be your own boss”… there’s the occasional “women’s issue” of a magazine, or some organization’s congratulatory award for woman of the year, or even the occasional ranking for best franchise opportunities for women. And while the national conversation about women in franchising has often felt like an obligatory mention at times, those times certainly are changing for the better. 

[Read more…]
Filed Under: BizComPR Updates, Entrepreneurs, Franchise Development, Franchise PR Tagged With: ,
posted on December 5, 2019 by

BizCom Associates Announces Staff Promotion

We’re so excited to announce that Lauren Caracciolo has been promoted to an account executive! 

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Filed Under: BizComPR Updates Tagged With: , , ,
posted on November 11, 2019 by

From Protecting the American Dream to Living It: Veterans in Franchising

Today on Veterans Day, we celebrate the men and women who selflessly protect the freedoms we enjoy as Americans. With so many VetFran member brands on our client roster, this remains one of our favorite observations to honor with media coverage each year. 

Here’s a look at some of our favorite franchising stories we had the pleasure of sharing in honor of Veterans Day 2019…

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Filed Under: Entrepreneurs, Franchise PR Tagged With: , ,
posted on September 4, 2019 by

Can Social Media Help Me Sell Franchises?

Social media is one of the most powerful marketing tools available to help brands connect with people. In the United States alone, approximately 223 million people use social media and they spend an average of 2 hours and 22 minutes on social platforms each day. 

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Filed Under: Digital Marketing, Social Media Tagged With: , ,
posted on June 6, 2019 by

BizCom Associates Announces Three Staff Promotions

We’re excited to announce three staff promotions at BizCom Associates: August Anderson to account supervisor, Sarah Lofdahl to account executive and Lauren Caracciolo to account manager!

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Filed Under: BizComPR Updates Tagged With: , , ,
posted on January 30, 2019 by

When a Negative Story Creates a Huge PR Opportunity

When the government calls for a federal shutdown, there’s a line of restaurant chains and food banks ready to feed furloughed workers.

When a Super Bowl appearance is ripped from the hands of an NFL team on a bad call, the coaches, sportswriters, and broadcasters are already lining up to discuss changes to the instant replay rules.

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Filed Under: Client News, Franchise PR, PR Tips Tagged With: , , ,
posted on January 28, 2019 by

BizCom Clients Dominate 2019 Franchise 500

We know firsthand that the brands we represent are great. However, it’s always exciting to be reminded of this each time our clients are recognized via top industry rankings from some of the most reputable media. [Read more…]

Filed Under: BizComPR Updates, Client News, Franchise PR Tagged With: , , , ,
posted on November 12, 2018 by

A Victory for Veterans in the Headlines

When it comes to our Armed Forces, there is one story BizCom works hard to share not only for our clients’ very deserving military veterans but also for the many more who will one day enter the civilian world in search of their future. It’s thanks to the VetFran program and its many participating franchise organizations that more veterans have a career opportunity when their service to our country has ended. And it offers veterans more than just a job, but a business to call their own. On behalf of several BizCom clients who participate in VetFran, the BizCom team is on a constant mission to share those successes.

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Filed Under: Client News, Franchise PR Tagged With: , , , , ,
posted on October 9, 2018 by

BizCom PR Named One of Entrepreneur’s Top Franchise Suppliers

Call us cliché but at BizCom we’ve seen firsthand how the franchise business model allows people to go into business for yourself, not by yourself. As it turns out, Entrepreneur is calling one of our favorite franchise phrases cliché, but they’re calling us something else — one of the top PR agencies for franchises.  [Read more…]

Filed Under: BizComPR Updates, Franchise PR Tagged With: , , , , ,
posted on October 2, 2018 by

When Franchisors Become Franchisees

The franchisor and franchisee are the two key players in a franchising business model playing two very different, yet codependent, roles.

As a franchisor, it’s about proving the business model, creating the systems, and then awarding the franchise opportunity to franchisees to go out and execute. The franchisor concentrates on the big picture, supporting the franchise network with training, marketing support, vendor relationships and more. Meanwhile, the franchisee focuses on growing an individual location or territory using the systems put in place by the franchisor

…and then there are those individuals who have excelled in both roles! [Read more…]

Filed Under: Entrepreneurs, Franchise Development, Franchise PR Tagged With: , , , , ,
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