BizCom Associates Announces Three Staff Promotions

We’re excited to announce three staff promotions at BizCom Associates: August Anderson to account supervisor, Sarah Lofdahl to account executive and Lauren Caracciolo to account manager!

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When a Negative Story Creates a Huge PR Opportunity

When the government calls for a federal shutdown, there’s a line of restaurant chains and food banks ready to feed furloughed workers.

When a Super Bowl appearance is ripped from the hands of an NFL team on a bad call, the coaches, sportswriters, and broadcasters are already lining up to discuss changes to the instant replay rules.

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BizCom Clients Dominate 2019 Franchise 500

We know firsthand that the brands we represent are great. However, it’s always exciting to be reminded of this each time our clients are recognized via top industry rankings from some of the most reputable media. [Read more…]

A Victory for Veterans in the Headlines

When it comes to our Armed Forces, there is one story BizCom works hard to share not only for our clients’ very deserving military veterans but also for the many more who will one day enter the civilian world in search of their future. It’s thanks to the VetFran program and its many participating franchise organizations that more veterans have a career opportunity when their service to our country has ended. And it offers veterans more than just a job, but a business to call their own. On behalf of several BizCom clients who participate in VetFran, the BizCom team is on a constant mission to share those successes.

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BizCom PR Named One of Entrepreneur’s Top Franchise Suppliers

Call us cliché but at BizCom we’ve seen firsthand how the franchise business model allows people to go into business for yourself, not by yourself. As it turns out, Entrepreneur is calling one of our favorite franchise phrases cliché, but they’re calling us something else — one of the top PR agencies for franchises.  [Read more…]

When Franchisors Become Franchisees

The franchisor and franchisee are the two key players in a franchising business model playing two very different, yet codependent, roles.

As a franchisor, it’s about proving the business model, creating the systems, and then awarding the franchise opportunity to franchisees to go out and execute. The franchisor concentrates on the big picture, supporting the franchise network with training, marketing support, vendor relationships and more. Meanwhile, the franchisee focuses on growing an individual location or territory using the systems put in place by the franchisor

…and then there are those individuals who have excelled in both roles! [Read more…]

BizComPR is Getting in Shape, Adding Gold’s Gym to Client Roster

We’re kicking off our New Year’s resolutions and joining a gym! Specifically, BizCom recently added Gold’s Gym to our growing client roster.

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The growth of multi-brand franchising

One, two, three brands…. or more? There is a growing trend in the number of franchisors offering multiple concepts from under the same corporate roof, all with the goal to expedite successful growth and expansion. [Read more…]

My Summer as a BizCom PR intern

By Paige Schick

My summer as a public relations intern for BizCom Associates is coming to a close, but I definitely won’t be leaving empty handed. I now have real world public relations experience, new knowledge about franchising and a portfolio full of press releases, blogs, media pitches, social media posts and more. [Read more…]

BizCom welcomes Mullin Law, PC to roster

We are pleased to announce the addition of Mullin Law, PC — one of the country’s foremost law firms in the area of franchise and distribution law — to the client roster. [Read more…]