A Victory for Veterans in the Headlines

When it comes to our Armed Forces, there is one story BizCom works hard to share not only for our clients’ very deserving military veterans but also for the many more who will one day enter the civilian world in search of their future. It’s thanks to the VetFran program and its many participating franchise organizations that more veterans have a career opportunity when their service to our country has ended. And it offers veterans more than just a job, but a business to call their own. On behalf of several BizCom clients who participate in VetFran, the BizCom team is on a constant mission to share those successes.

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PR 101: The best stories come from big ideas

In the public relations world, there is a big divide between what a client considers news and what a media outlet considers news. For the client, of course, everything is important, or they wouldn’t do it. But for the news outlet, it must also matter to readers, listeners and viewers — people who may not be so “close” to the business, itself.

Fortunately, at BizCom, we get to work with clients who not only do newsworthy things…but they also dare to dream big in the process. And that’s the stuff of headlines.

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When Franchisors Become Franchisees

The franchisor and franchisee are the two key players in a franchising business model playing two very different, yet codependent, roles.

As a franchisor, it’s about proving the business model, creating the systems, and then awarding the franchise opportunity to franchisees to go out and execute. The franchisor concentrates on the big picture, supporting the franchise network with training, marketing support, vendor relationships and more. Meanwhile, the franchisee focuses on growing an individual location or territory using the systems put in place by the franchisor

…and then there are those individuals who have excelled in both roles! [Read more…]

BizCom Clients Headed for More Growth

Entrepreneur Magazine just released its Franchise 500 list for 2018, and we are proud to say several BizCom clients made the list. Published annually in the January/February issue of Entrepreneur, the iconic list ranks franchise concepts based on emerging trends and industries headed for growth in the coming year. [Read more…]

The growth of multi-brand franchising

One, two, three brands…. or more? There is a growing trend in the number of franchisors offering multiple concepts from under the same corporate roof, all with the goal to expedite successful growth and expansion. [Read more…]

Invent your future at the International Franchise Expo

The 25th annual International Franchise Expo (IFE) opens June 16 at the Javits Center in New York City and continues through June 18. America’s largest franchise expo draws people from more than 120 countries and features 400-plus exhibitors offering franchise opportunities in 75 major industries. [Read more…]

The Power of Co-branding

As the retail industry continues to grow and evolve to offer consumers more, it is becoming increasingly difficult for brands to stand apart from the crowd and find great real estate to open a business. So more are now standing together! [Read more…]

Thank You, Small Business Owners!

This week, as we celebrate National Small Business Week, we reflect on the big brands we’ve represented over the years that have achieved greatness because of the small business owners who make up their organizations. Specifically, we’re talking about franchise networks.  [Read more…]

Want to know “How To Buy A Franchise?” We Have The Show For You!

Know someone interested in buying a franchise? The first stop should be the new “How To Buy A Franchise Show” featuring internationally recognized author, speaker, franchise consultant and BizCom partner Dr. John Hayes.

The show, now available on iTunes and Stitcher Radio, provides an honest look at what is involved in purchasing a franchise. It delivers information a prospective franchisee can use as a guide to determining if he or she would make a good franchisee, what type of franchises to consider and the type of information needed to make an educated decision on the final purchase of a franchise. [Read more…]

Celebrating Veterans Day with VetFran Initiative

As November 11th champions another Veterans Day, we once again celebrate the growth of VetFran as well. This strategic initiative, founded by Dwyer Group and overseen by the International Franchise Association today, has evolved into one of the most successful business initiatives for our military veterans. For the past 14 years, VetFran has helped thousands of veterans from across the country enter the franchising industry.

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