When Franchisors Become Franchisees

The franchisor and franchisee are the two key players in a franchising business model playing two very different, yet codependent, roles.

As a franchisor, it’s about proving the business model, creating the systems, and then awarding the franchise opportunity to franchisees to go out and execute. The franchisor concentrates on the big picture, supporting the franchise network with training, marketing support, vendor relationships and more. Meanwhile, the franchisee focuses on growing an individual location or territory using the systems put in place by the franchisor

…and then there are those individuals who have excelled in both roles! [Read more…]

Millennials and Franchising

From student…to graduate…to boss: People entering the workforce no longer just want a job. More of them want to own their own business. And franchise organizations are welcoming them in growing numbers. [Read more…]

Want to know “How To Buy A Franchise?” We Have The Show For You!

Know someone interested in buying a franchise? The first stop should be the new “How To Buy A Franchise Show” featuring internationally recognized author, speaker, franchise consultant and BizCom partner Dr. John Hayes.

The show, now available on iTunes and Stitcher Radio, provides an honest look at what is involved in purchasing a franchise. It delivers information a prospective franchisee can use as a guide to determining if he or she would make a good franchisee, what type of franchises to consider and the type of information needed to make an educated decision on the final purchase of a franchise. [Read more…]

Busting the biggest myth about PR 

Recently at a marketing presentation to a group of franchisees, a representative of an advertising firm was discussing the wide range of paid media opportunities now available. Toward the end of the presentation, in almost an offhanded manner, she threw in a statement that always makes PR professionals laugh inside when they hear it.

[Read more…]