Franchisees Talk Franchising: Charlie Williams of Smoothie Factory

At BizCom, we work with a variety of franchise brands and have the privilege of sharing the unique stories of franchisees that represent those brands. This week we kick off a new series on the BizBlog highlighting a franchisee and why he or she got into franchising. 

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Franchising’s Year of the Woman

Is 2020 the Year for Women in Franchising? 

When it comes to women and franchising, living the American Dream, and that constant hot topic of how to “be your own boss”… there’s the occasional “women’s issue” of a magazine, or some organization’s congratulatory award for woman of the year, or even the occasional ranking for best franchise opportunities for women. And while the national conversation about women in franchising has often felt like an obligatory mention at times, those times certainly are changing for the better. 

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Celebrating two decades of BizCom

This is an exciting time for all of us at BizCom.

Twenty years ago this month we opened our doors. There were three of us back then.  Monica Feid, Dr. John Hayes and I were on a mission to create a new agency that would attract dynamic entrepreneurs, innovative franchise chains and other creative business leaders looking for an agency that could help drive their growth with fresh ideas, flexibility and passion.

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Can Social Media Help Me Sell Franchises?

Social media is one of the most powerful marketing tools available to help brands connect with people. In the United States alone, approximately 223 million people use social media and they spend an average of 2 hours and 22 minutes on social platforms each day. 

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Franchising: It’s All in the Family

At BizCom, we have the opportunity to work closely with many executive leaders of the franchise clients we represent. This has given us a great look at who those executives are, not only within the business, but also outside of the office.

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February Client Love

February is the month for love and there was no shortage of news and PR wins for our clients this month. Here are some of our favorite highlights:

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The power of millennials in franchising

Millennials are making a huge impact on the workplace and are bringing a fresh perspective and a new approach to work-life balance. According to Pew Research Center, this generation, born between 1981-1996, make up more than one-in-three American labor force participants (35%), and Forbes reported nearly 72 percent of millennials have an interest in becoming their own boss. What better way to do that than buying a franchise? The franchise model allows young entrepreneurs to build their own business with the support of an established network.

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BizCom Clients Dominate 2019 Franchise 500

We know firsthand that the brands we represent are great. However, it’s always exciting to be reminded of this each time our clients are recognized via top industry rankings from some of the most reputable media. [Read more…]

When Franchisors Become Franchisees

The franchisor and franchisee are the two key players in a franchising business model playing two very different, yet codependent, roles.

As a franchisor, it’s about proving the business model, creating the systems, and then awarding the franchise opportunity to franchisees to go out and execute. The franchisor concentrates on the big picture, supporting the franchise network with training, marketing support, vendor relationships and more. Meanwhile, the franchisee focuses on growing an individual location or territory using the systems put in place by the franchisor

…and then there are those individuals who have excelled in both roles! [Read more…]

BizCom Kicks Open PR Program with New Client 9Round

We’re heading into August with a one-two punch and excited to add international kickboxing franchise 9Round to our roster. [Read more…]