The growth of multi-brand franchising

One, two, three brands…. or more? There is a growing trend in the number of franchisors offering multiple concepts from under the same corporate roof, all with the goal to expedite successful growth and expansion. [Read more…]

Celebrating Year 1 at BizCom Associates

It’s been a little over a year since my family made the move from New Jersey to Texas and exactly one year since I joined the BizCom Associates PR team. New to Texas and new to franchising PR, it’s safe to say I felt like a fish out of water. While I was slightly concerned that franchising PR might be a little dull, this year certainly assuaged those fears. [Read more…]

National Women in Small Business Month

We begin seeing from an early age that women have an amazing ability to truly do it all. From multi-tasking moms who have taken the balancing act of being a working woman and mother to a true art form, to the deep sense of drive and determination that motivates the women small businesses owners and franchisees that we run into every day, it’s only fitting that there is a month dedicated to recognizing their hardworking achievements. This is why we are happy to join in celebrating National Women in Small Business Month this October! [Read more…]

Congrats to BizCom Associates clients on Inc. 5000 recognition

Whew! That was fast. As in how fast some of BizCom Associates’ clients have been growing over the last couple of years. We know this by the PR and headlines we generate for their soaring revenues, domestic and international growth, new company records and more. And now, the 2016 Inc. 5000 list of fastest-growing private companies knows it too. [Read more…]

Let’s hear it for the Dads!

Fathers and franchising are not two topics that are typically put together, but you would be surprised at how many franchisees or people in the franchising industry credit their success to their fathers and families. [Read more…]

Invent your future at the International Franchise Expo

The 25th annual International Franchise Expo (IFE) opens June 16 at the Javits Center in New York City and continues through June 18. America’s largest franchise expo draws people from more than 120 countries and features 400-plus exhibitors offering franchise opportunities in 75 major industries. [Read more…]

Thank You, Small Business Owners!

This week, as we celebrate National Small Business Week, we reflect on the big brands we’ve represented over the years that have achieved greatness because of the small business owners who make up their organizations. Specifically, we’re talking about franchise networks.  [Read more…]

IFA 2016: Why The World’s Largest Advocacy Group For Franchising Says It Needs PR More Than Anything

It was a record crowd at the IFA 2016 Convention in San Antonio. Attendance was up. Membership continues to climb. Success stories abound. And what does the association need more than ever? PR!

For the world’s largest advocacy group that promotes and supports the franchising business model, there was one all-encompassing plea: Send us your stories. [Read more…]

Want To Grow Your Business? Write A Book.

Posted by Dr. John P. Hayes

Sitting on the beach outside his Maryland vacation home in 1980, the franchisor asked me, “How do we get more franchise sales leads?”

Instinctively I said, “Write a book.”

Best advice I’ve ever given, and happily I’ve given it many times since. That’s how I wrote Start Small, Finish Big (the Subway story), You Can’t Teach A Kid To Ride A Bike At A Seminar (Sandler Sales Story), Target Success (which I ghostwrote for Don Dwyer), 12 Amazing Franchise Opportunities for 2015, and a dozen more books including several that are part of an ongoing series: FASTSIGNS Business Opportunity, Mr. Appliance Business Opportunity, Jani King Business Opportunity, and so on. [Read more…]

Want to know “How To Buy A Franchise?” We Have The Show For You!

Know someone interested in buying a franchise? The first stop should be the new “How To Buy A Franchise Show” featuring internationally recognized author, speaker, franchise consultant and BizCom partner Dr. John Hayes.

The show, now available on iTunes and Stitcher Radio, provides an honest look at what is involved in purchasing a franchise. It delivers information a prospective franchisee can use as a guide to determining if he or she would make a good franchisee, what type of franchises to consider and the type of information needed to make an educated decision on the final purchase of a franchise. [Read more…]