February Client Love

February is the month for love and there was no shortage of news and PR wins for our clients this month. Here are some of our favorite highlights:

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The power of millennials in franchising

Millennials are making a huge impact on the workplace and are bringing a fresh perspective and a new approach to work-life balance. According to Pew Research Center, this generation, born between 1981-1996, make up more than one-in-three American labor force participants (35%), and Forbes reported nearly 72 percent of millennials have an interest in becoming their own boss. What better way to do that than buying a franchise? The franchise model allows young entrepreneurs to build their own business with the support of an established network.

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BizCom Clients Dominate 2019 Franchise 500

We know firsthand that the brands we represent are great. However, it’s always exciting to be reminded of this each time our clients are recognized via top industry rankings from some of the most reputable media. [Read more…]

When Franchisors Become Franchisees

The franchisor and franchisee are the two key players in a franchising business model playing two very different, yet codependent, roles.

As a franchisor, it’s about proving the business model, creating the systems, and then awarding the franchise opportunity to franchisees to go out and execute. The franchisor concentrates on the big picture, supporting the franchise network with training, marketing support, vendor relationships and more. Meanwhile, the franchisee focuses on growing an individual location or territory using the systems put in place by the franchisor

…and then there are those individuals who have excelled in both roles! [Read more…]

BizCom Kicks Open PR Program with New Client 9Round

We’re heading into August with a one-two punch and excited to add international kickboxing franchise 9Round to our roster. [Read more…]

BizCom principals appointed to Titus Center for Franchising Advisory Board

We are honored to announce that BizCom Associates CEO Scott White and agency President Monica Feid are joining nearly four dozen franchising experts on the Advisory Board of the Titus Center for Franchising, a Presidential Center of Excellence at Palm Beach Atlantic University in West Palm Beach, Florida.

Housed within the prestigious Marshall E. Rinker Sr. School of Business, the Titus Center offers coursework leading to a bachelor’s degree in business with a concentration in franchising. The only academic center of its kind in Florida, the Titus Center facilitates internships, job shadowing and training at area franchises. 

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The story behind the 12 Amazing Franchise Opportunities

In just a matter of weeks after its release, the second edition of “12 Amazing Franchise Opportunities” by our own Dr. John Hayes and produced by BizCom division BizComPress hit #1 in Amazon’s Small Business Franchise category and on several occasions since has ranked among the Top 10 in that category.

One of the questions we typically are asked is how we select these amazing concepts? So we want to give you a peek behind the curtain and share the process.

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The growth of multi-brand franchising

One, two, three brands…. or more? There is a growing trend in the number of franchisors offering multiple concepts from under the same corporate roof, all with the goal to expedite successful growth and expansion. [Read more…]

Celebrating Year 1 at BizCom Associates

It’s been a little over a year since my family made the move from New Jersey to Texas and exactly one year since I joined the BizCom Associates PR team. New to Texas and new to franchising PR, it’s safe to say I felt like a fish out of water. While I was slightly concerned that franchising PR might be a little dull, this year certainly assuaged those fears. [Read more…]

National Women in Small Business Month

We begin seeing from an early age that women have an amazing ability to truly do it all. From multi-tasking moms who have taken the balancing act of being a working woman and mother to a true art form, to the deep sense of drive and determination that motivates the women small businesses owners and franchisees that we run into every day, it’s only fitting that there is a month dedicated to recognizing their hardworking achievements. This is why we are happy to join in celebrating National Women in Small Business Month this October! [Read more…]