The Rise of Influencer Campaigns

Finding the right person to deliver the right message is a common task we face in the world of agency PR. For years we’ve seen brands pair up with celebrities of all kinds, ranging from athletes to actors, but the consumer world has quickly evolved and influencers (yes, even those micro-influencers) are taking over!

Influencer work can easily mean different things to different people, so we’ve answered some common questions for you below. [Read more…]

Self-Made Success Stories

When identifying a good business opportunity, sometimes you have to take the chance of failure, go with your gut and pursue it.

[Read more…]

A Hallmark Moment with Gigi’s Cupcakes

Who doesn’t love a great Hallmark moment? Our delicious client Gigi Butler of Gigi’s Cupcakes recently stopped by Hallmark Home and Family to share her story, and demonstrate the famous Gigi’s icing swirl on her Chocolate Peanut Butter Pretzel cupcakes!

[Read more…]

Celebrating Two Tasty Grand Openings

We love grand openings here at BizCom! This month, we celebrated not just one, but two awesome openings for our clients. [Read more…]

Celebrating Year 1 at BizCom Associates

It’s been a little over a year since my family made the move from New Jersey to Texas and exactly one year since I joined the BizCom Associates PR team. New to Texas and new to franchising PR, it’s safe to say I felt like a fish out of water. While I was slightly concerned that franchising PR might be a little dull, this year certainly assuaged those fears. [Read more…]

BizCom welcomes Gatti’s Pizza, Gigi’s Cupcakes to the family

We are excited to announce that we have added two tasty clients to the BizComPR franchise client rosterGigi’s Cupcakes and the iconic Gatti’s Pizza.

[Read more…]

Father’s Day is big business

According to the National Retail Federation, Father’s Day spending for 2017 will reach a record $15.5 billion. And if you’re one of the procrastinators, you can join the 33.7% of Americans who will order gifts online. A Father’s Day shopper is expected to spend an average of $134.75 for Dad, an increase of $8.83 over 2016. And retailers are upping their game with attractive gifts, including many clients on the BizCom roster too. While the days of neckties have died with the rise of business casual, there’s nothing casual about some very special gifting options that have Father’s Day front and center this year.

[Read more…]

A Tasty Time for Grand Openings

Recently, GiGi’s Cupcakes opened up a new store in Mason, OH, making it the fourth GiGi’s Cupcakes location to open in Ohio. The store celebrated with raffles, free cupcakes, face painters and an appearance by GiGi’s Cupcakes Founder, Gigi Butler. [Read more…]