“Dear Pandemic: We Will Be Adding More Locations”

Did we just say something about business growth? Yes, we did. And it’s a very real thing that looks drastically different, brilliant, creative, and full of potential when you consider the way some brands are planning for growth and expansion in answer to the coronavirus crisis.

Take, for example, two organizations that have faced the recent challenges of 2020 head on and answered with innovative programs to keep on growing. Specifically, two global franchise networks — Gold’s Gym and Edible Arrangements — are up and running in as many locations as possible while also debuting brand new franchise opportunities in direct response to the effects of COVID-19 across the U.S.

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When a Negative Story Creates a Huge PR Opportunity

When the government calls for a federal shutdown, there’s a line of restaurant chains and food banks ready to feed furloughed workers.

When a Super Bowl appearance is ripped from the hands of an NFL team on a bad call, the coaches, sportswriters, and broadcasters are already lining up to discuss changes to the instant replay rules.

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The Power of Co-branding

As the retail industry continues to grow and evolve to offer consumers more, it is becoming increasingly difficult for brands to stand apart from the crowd and find great real estate to open a business. So more are now standing together! [Read more…]