When a Negative Story Creates a Huge PR Opportunity

When the government calls for a federal shutdown, there’s a line of restaurant chains and food banks ready to feed furloughed workers.

When a Super Bowl appearance is ripped from the hands of an NFL team on a bad call, the coaches, sportswriters, and broadcasters are already lining up to discuss changes to the instant replay rules.

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The Power of Co-branding

As the retail industry continues to grow and evolve to offer consumers more, it is becoming increasingly difficult for brands to stand apart from the crowd and find great real estate to open a business. So more are now standing together! [Read more…]