The PR power of podcasts

Imagine if you were the keynote speaker in front of a captive audience of 65,000 people who were listening only to your message. Then imagine that after listening to you they visited your website, they signed up to be on your mailing list, they found links to buy your books, and they even looked into becoming customers of your business.

Now consider doing all of that without getting on a plane to speak to them, without staying in a hotel, without fighting traffic to get in front of them in a big stadium, and without even getting dressed to be up on stage. [Read more…]

Must-see events at the International Franchise Expo

Summer is finally in full swing, and once again the franchise industry is gearing up for one of its biggest events next Thursday through Saturday, the International Franchise Expo (IFE) at the Javits Convention Center in New York City. The IFE is a premier annual event, offering over 70 free seminars and the chance to meet with over 450 of the top franchising brands. [Read more…]

Invent your future at the International Franchise Expo

The 25th annual International Franchise Expo (IFE) opens June 16 at the Javits Center in New York City and continues through June 18. America’s largest franchise expo draws people from more than 120 countries and features 400-plus exhibitors offering franchise opportunities in 75 major industries. [Read more…]