Those are the now-famous words of advertising guru Don Draper in the award-winning “Mad Men” TV series. And they hold a special meaning for practitioners across today’s PR landscape too. [Read more…]
As we recognize Veterans Day today and honor all those who serve our country, this year also marks the 25th anniversary of VetFran. This strategic initiative, founded by Dwyer Group, one of the world’s largest franchising companies of trade service brands, and overseen by the International Franchise Association today, has evolved into one of the most successful business initiatives for our military veterans. For the past 25-years, VetFran has helped thousands of veterans from across the country enter the franchising industry. [Read more…]
The 25th annual International Franchise Expo (IFE) opens June 16 at the Javits Center in New York City and continues through June 18. America’s largest franchise expo draws people from more than 120 countries and features 400-plus exhibitors offering franchise opportunities in 75 major industries. [Read more…]
IFA 2016: Why The World’s Largest Advocacy Group For Franchising Says It Needs PR More Than Anything
It was a record crowd at the IFA 2016 Convention in San Antonio. Attendance was up. Membership continues to climb. Success stories abound. And what does the association need more than ever? PR!
For the world’s largest advocacy group that promotes and supports the franchising business model, there was one all-encompassing plea: Send us your stories. [Read more…]