BizCom Associates welcomes two new clients to the family

BizCom Associates is very excited to welcome two new clients — CelSana and Solera Holdings — to our growing roster of nationally recognized brands. [Read more…]

5 Things Your PR Agency Does That You Don’t See

Marketing and PR agencies write and distribute press releases. They pitch media for stories. They can plan and execute special events. They can even help manage crisis communications in times of need. But none of this is news to you. And honestly, these tasks are like breathing at BizCom. We have gone through these steps with clients so many times and have proven our ability to execute these functions, that it’s obvious to companies and their leaders who retain our services. [Read more…]

Happy Sweet 16 to BizCom

But we’ve had a license to drive business messages for quite some time now!

Yep. Happy Birthday to us. This month we celebrated 16 years in business. If we were a teenager, we would buy ourselves a new car. Instead, we did one better and moved into some fantastic new office space in Plano. As an agency, event planning is in our blood, so why not plan our own event by boxing up 16 years of PR, marketing, communication history and moving to a new home. (Note our new address: BizCom Associates, 1400 Preston Road #305, Plano, TX 75093)

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Want more franchise leads? Do it by the book!

Think books are old school marketing tools? Think again. In today’s online download society, books can be 1,000 times more successful at telling your story and generating leads. Just ask FASTSIGNS.

FASTSIGNS was one of 12 franchises profiled by internationally recognized franchise author and speaker Dr. John Hayes in his latest best-selling book “12 Amazing Franchise Opportunities for 2015.” The book was originally published by BizCom Press in paperback and Kindle editions. More recently, Bizcom Press began producing individual titles for each of the companies featured and the “FASTSIGNS Business Opportunity” held the #1 Best Seller position for Franchise books on Amazon for nearly 3 weeks!

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50 Years Young

As our client Huddle House wraps up its 50th anniversary next month, the momentum of the last year is poised to take the brand far into the future. That’s because, instead of throwing a party or handing out some kind of coupon like so many other restaurants, Huddle House did everything except act its age for the big 5-0.

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Busting the biggest myth about PR 

Recently at a marketing presentation to a group of franchisees, a representative of an advertising firm was discussing the wide range of paid media opportunities now available. Toward the end of the presentation, in almost an offhanded manner, she threw in a statement that always makes PR professionals laugh inside when they hear it.

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Turning brand renovation into headline news

Every day it seems that another company is announcing a new renovation plan or a logo update as the next step in their brand’s evolution. We hear about these design changes so often that we have grown accustomed to scanning over those types of stories for bigger headlines. But what if you could make your brand update the bigger headline?
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How to turn a quirky holiday into big buzz

By Susan Harling

Everyone knows the tent pole holidays: Mother’s Day, Valentine’s Day, Father’s Day, Christmas, Halloween.  And every year countless marketing departments at countless companies grease up the PR machine to compete for attention, coverage and buzz for their products.

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