3 Reasons Why Startups Should Invest in PR Early

After thinking of a great business idea and investing a significant amount of time and money in development, the next step is to bring the product or concept to market. PR is typically the last item on a startup’s to-do list ‑‑ brand building is not always a priority when sales are paramount. Many see PR as a luxury for larger companies, but in reality, it is essential to differentiate from competitors, build third party credibility and increase visibility.

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Want to measure the value of your PR campaign? It’s priceless.

At BizCom, we’re admittedly biased about the power and strength of PR to deliver results for our clients. A look back at some of the PR campaigns, the national and international publicity wins and the leads generated from these efforts reinforces why we do what we do to help our clients grow their businesses. Our clients love our results too. But once in a while there comes a time when someone will ask: “What’s the ad equivalency for that?”

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