The Faces Behind BizCom: Sarah Lofdahl

Meet the faces behind BizCom! We’re profiling all of our team members at the agency.

Meet Sarah Lofdahl! Sarah, originally from Shreveport, Louisiana and a graduate of Louisiana State University, started working at BizCom as an intern in 2016. She returned to the agency two years later as an account manager and works with a variety of clients ranging from the home health care industry to restoration and technology.

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Laying the groundwork for great PR in 2019

Before you get back into the same old PR routine you had in 2018, maybe it’s time to re-evaluate the “basics” in an industry that is rapidly evolving. Here are four tips to laying the groundwork for a headline-worthy 2019. [Read more…]

BizCom PR Named One of Entrepreneur’s Top Franchise Suppliers

Call us cliché but at BizCom we’ve seen firsthand how the franchise business model allows people to go into business for yourself, not by yourself. As it turns out, Entrepreneur is calling one of our favorite franchise phrases cliché, but they’re calling us something else — one of the top PR agencies for franchises.  [Read more…]

Thank You, Small Business Owners!

This week, as we celebrate National Small Business Week, we reflect on the big brands we’ve represented over the years that have achieved greatness because of the small business owners who make up their organizations. Specifically, we’re talking about franchise networks.  [Read more…]

BizCom welcomes Mullin Law, PC to roster

We are pleased to announce the addition of Mullin Law, PC — one of the country’s foremost law firms in the area of franchise and distribution law — to the client roster. [Read more…]

IFA 2016: Why The World’s Largest Advocacy Group For Franchising Says It Needs PR More Than Anything

It was a record crowd at the IFA 2016 Convention in San Antonio. Attendance was up. Membership continues to climb. Success stories abound. And what does the association need more than ever? PR!

For the world’s largest advocacy group that promotes and supports the franchising business model, there was one all-encompassing plea: Send us your stories. [Read more…]

Want To Grow Your Business? Write A Book.

Posted by Dr. John P. Hayes

Sitting on the beach outside his Maryland vacation home in 1980, the franchisor asked me, “How do we get more franchise sales leads?”

Instinctively I said, “Write a book.”

Best advice I’ve ever given, and happily I’ve given it many times since. That’s how I wrote Start Small, Finish Big (the Subway story), You Can’t Teach A Kid To Ride A Bike At A Seminar (Sandler Sales Story), Target Success (which I ghostwrote for Don Dwyer), 12 Amazing Franchise Opportunities for 2015, and a dozen more books including several that are part of an ongoing series: FASTSIGNS Business Opportunity, Mr. Appliance Business Opportunity, Jani King Business Opportunity, and so on. [Read more…]

Five Leadership Lessons From Super Bowl 50

Television’s biggest sporting event, with 110 million viewers around the world, once again delivered more than expensive commercials, trophy ceremonies, and winning speeches. Sunday’s contest on the gridiron was another textbook case in leadership that business owners can put to good use as they go up against stiff competition on a daily basis. [Read more…]

5 Things Your PR Agency Does That You Don’t See

Marketing and PR agencies write and distribute press releases. They pitch media for stories. They can plan and execute special events. They can even help manage crisis communications in times of need. But none of this is news to you. And honestly, these tasks are like breathing at BizCom. We have gone through these steps with clients so many times and have proven our ability to execute these functions, that it’s obvious to companies and their leaders who retain our services. [Read more…]

50 Years Young

As our client Huddle House wraps up its 50th anniversary next month, the momentum of the last year is poised to take the brand far into the future. That’s because, instead of throwing a party or handing out some kind of coupon like so many other restaurants, Huddle House did everything except act its age for the big 5-0.

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