How to Effectively Announce a New CEO

Over the past few months we have shared plenty of good news for our client, Edible Arrangements. From opening a second headquarters in Atlanta to earning delicious PR for their new granny smith apple donuts, Edible has been on a roll! This week, we made yet another exciting announcement- Mike Rotondo has been announced as Edible’s new Chief Executive Officer.  [Read more…]

The PR Value of Private Equity Investing

Dwyer Group, a leader in the home services industry, kicked off last week by announcing a new private equity partnership with Harvest Partners. The deal marks the fourth and largest private equity transaction of Dwyer Group in the franchise organization’s history. [Read more…]

My Experience as a Spring Intern at BizCom

By Stephanie Beckers

For my last semester as an undergraduate at the University of North Texas, I was fortunate enough to land my first public relations internship at BizCom Associates. I received the amazing opportunity of gaining hands-on experience in my field of interest with professionals who have vast experience in the spectrum of public relations. [Read more…]

BizCom Associates welcomes two new clients to the family

BizCom Associates is very excited to welcome two new clients — CelSana and Solera Holdings — to our growing roster of nationally recognized brands. [Read more…]

IFA 2016: Why The World’s Largest Advocacy Group For Franchising Says It Needs PR More Than Anything

It was a record crowd at the IFA 2016 Convention in San Antonio. Attendance was up. Membership continues to climb. Success stories abound. And what does the association need more than ever? PR!

For the world’s largest advocacy group that promotes and supports the franchising business model, there was one all-encompassing plea: Send us your stories. [Read more…]

Want To Grow Your Business? Write A Book.

Posted by Dr. John P. Hayes

Sitting on the beach outside his Maryland vacation home in 1980, the franchisor asked me, “How do we get more franchise sales leads?”

Instinctively I said, “Write a book.”

Best advice I’ve ever given, and happily I’ve given it many times since. That’s how I wrote Start Small, Finish Big (the Subway story), You Can’t Teach A Kid To Ride A Bike At A Seminar (Sandler Sales Story), Target Success (which I ghostwrote for Don Dwyer), 12 Amazing Franchise Opportunities for 2015, and a dozen more books including several that are part of an ongoing series: FASTSIGNS Business Opportunity, Mr. Appliance Business Opportunity, Jani King Business Opportunity, and so on. [Read more…]

5 Things Your PR Agency Does That You Don’t See

Marketing and PR agencies write and distribute press releases. They pitch media for stories. They can plan and execute special events. They can even help manage crisis communications in times of need. But none of this is news to you. And honestly, these tasks are like breathing at BizCom. We have gone through these steps with clients so many times and have proven our ability to execute these functions, that it’s obvious to companies and their leaders who retain our services. [Read more…]

Want To Reach Your Foodie Audience? Don’t Forget Radio

BizCom Associates has extensive experience servicing popular restaurant brands, and after 16 years in business we’ve learned a thing or two about helping our clients interact with their customers through social media outlets and the impact it can have on their business. One channel in particular we turn to for social interaction is radio.

Yes, radio.

[Read more…]

Busting the biggest myth about PR 

Recently at a marketing presentation to a group of franchisees, a representative of an advertising firm was discussing the wide range of paid media opportunities now available. Toward the end of the presentation, in almost an offhanded manner, she threw in a statement that always makes PR professionals laugh inside when they hear it.

[Read more…]