The Value of Integrated Communications: Social Media’s Critical Role In Your PR Success

As shelter-in-place continues to be a part of our daily lives, it comes as no surprise that social media usage is on the rise. It has always been a way for us to feel connected with others, but recently it has transitioned into a tool for delivering news – which has been only amplified these last several months. 

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Buying Businesses in a Pandemic is a Real Thing

Warren Buffet, the famous American investor and philanthropist, has said, “Price is what you pay. Value is what you get.” And despite the pandemic, plenty of investors are seeing great value in investing in franchise opportunities. 

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Franchise brands showcase their creativity in response to COVID-19

In case anyone forgot that founders and creative entrepreneurs are the very backbone of successful franchise organizations around the world, a messy virus called upon them to do what they do best: keep on inventing greatness.

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The PR Lesson that Should Infest Every Business After COVID-19

It started with a scare. It grew to a frenzy. And by the time stores were running out of hand sanitizer and facemasks, it was full-blown panic for the general public. We’re talking about the coronavirus outbreak and thousands of confirmed cases to-date. No, it’s not as bad as the flu. The economic impact, however, could be so much greater. 

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10 Minutes With The Redneck CEO

Meet Gary Findley, also known as The Redneck CEO. Gary serves as CEO of Restoration 1 and bluefrog Plumbing + Drain – two brands who have experienced quick growth under Gary’s supreme leadership. 

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The Value of Grassroots Storytelling

As the liaison between our clients and the media, we face a difficult task as public relations professionals: We must balance our clients’ priorities with what the media will find newsworthy.

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10 Minutes with Shannon and Heather Hudson of 9Round Fitness

Next in our “Ten Minutes With…” blog series, we talked with Shannon and Heather Hudson, the co-founders and CEO/COO respectively of the world’s largest kickboxing chain: 9Round Fitness. Here’s everything Shannon and Heather had to share with us about entrepreneurship, building a brand from the ground up, clarifying your brand’s messaging on an international scale, and how marketing and PR tie into all of that…

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Making a Groundbreaking Newsworthy

There are three things that come to mind when thinking of a groundbreaking ceremony: the speech, the official groundbreaking and the photo op. These ceremonies happen all over the country every week, and each one expects to earn media coverage and a front-page story.

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Ten Minutes with Dina Dwyer-Owens

Welcome to our new blog series, “Ten Minutes With…”, where we profile clients who not only believe in the power of PR and marketing tools, but also use them extraordinary well. Our first conversation is with Dina Dwyer-Owens of Neighborly, whose well-known mantra of living and leading with a strong Code of Values as one’s guide has become her core message. We hope you enjoy the first ten minutes with Dina Dwyer-Owens!

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3 Reasons Why Startups Should Invest in PR Early

After thinking of a great business idea and investing a significant amount of time and money in development, the next step is to bring the product or concept to market. PR is typically the last item on a startup’s to-do list ‑‑ brand building is not always a priority when sales are paramount. Many see PR as a luxury for larger companies, but in reality, it is essential to differentiate from competitors, build third party credibility and increase visibility.

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