Business success starts with a customer-first approach

How do you build a better business?

Simple. [Read more…]

A few words from BizCom’s summer intern…

This summer, I was fortunate enough to land an internship that would help shape my future in ways I could never imagine. It was a summer of learning, growing, and ultimately knowing that I’m finally doing exactly what I was made to do. [Read more…]

BizCom Associates welcomes two new clients to the family

BizCom Associates is very excited to welcome two new clients — CelSana and Solera Holdings — to our growing roster of nationally recognized brands. [Read more…]

IFA 2016: Why The World’s Largest Advocacy Group For Franchising Says It Needs PR More Than Anything

It was a record crowd at the IFA 2016 Convention in San Antonio. Attendance was up. Membership continues to climb. Success stories abound. And what does the association need more than ever? PR!

For the world’s largest advocacy group that promotes and supports the franchising business model, there was one all-encompassing plea: Send us your stories. [Read more…]

Want To Grow Your Business? Write A Book.

Posted by Dr. John P. Hayes

Sitting on the beach outside his Maryland vacation home in 1980, the franchisor asked me, “How do we get more franchise sales leads?”

Instinctively I said, “Write a book.”

Best advice I’ve ever given, and happily I’ve given it many times since. That’s how I wrote Start Small, Finish Big (the Subway story), You Can’t Teach A Kid To Ride A Bike At A Seminar (Sandler Sales Story), Target Success (which I ghostwrote for Don Dwyer), 12 Amazing Franchise Opportunities for 2015, and a dozen more books including several that are part of an ongoing series: FASTSIGNS Business Opportunity, Mr. Appliance Business Opportunity, Jani King Business Opportunity, and so on. [Read more…]

5 Things Your PR Agency Does That You Don’t See

Marketing and PR agencies write and distribute press releases. They pitch media for stories. They can plan and execute special events. They can even help manage crisis communications in times of need. But none of this is news to you. And honestly, these tasks are like breathing at BizCom. We have gone through these steps with clients so many times and have proven our ability to execute these functions, that it’s obvious to companies and their leaders who retain our services. [Read more…]

Want To Reach Your Foodie Audience? Don’t Forget Radio

BizCom Associates has extensive experience servicing popular restaurant brands, and after 16 years in business we’ve learned a thing or two about helping our clients interact with their customers through social media outlets and the impact it can have on their business. One channel in particular we turn to for social interaction is radio.

Yes, radio.

[Read more…]

Happy Sweet 16 to BizCom

But we’ve had a license to drive business messages for quite some time now!

Yep. Happy Birthday to us. This month we celebrated 16 years in business. If we were a teenager, we would buy ourselves a new car. Instead, we did one better and moved into some fantastic new office space in Plano. As an agency, event planning is in our blood, so why not plan our own event by boxing up 16 years of PR, marketing, communication history and moving to a new home. (Note our new address: BizCom Associates, 1400 Preston Road #305, Plano, TX 75093)

[Read more…]

Want to measure the value of your PR campaign? It’s priceless.

At BizCom, we’re admittedly biased about the power and strength of PR to deliver results for our clients. A look back at some of the PR campaigns, the national and international publicity wins and the leads generated from these efforts reinforces why we do what we do to help our clients grow their businesses. Our clients love our results too. But once in a while there comes a time when someone will ask: “What’s the ad equivalency for that?”

[Read more…]

Don’t have an online press kit? What are you waiting for?

In today’s digital world where online communications increasingly dominate the way the news media operate, having an online press kit for your company has gone from luxury to necessity.

Like most of us, writers, editors and producers lead hectic lives. The more you can do to make it easier for them to access your information on their own schedule and terms, the better.

[Read more…]