When thought leadership & national security collide

The 2017 ASIS International Security Convention recently wrapped up in Dallas, bringing over 22,000 top security professionals from over 100 nations to the Kay Bailey Hutchinson Convention Center.

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BizCom celebrates 18 years of PR success, looks to #thefuture

We’re #adulting. BizCom Associates is officially 18 years old!!

It also means we’re voting age. So, we did what any honest, all-American business would do and held an election on where to celebrate. The ballots were stuffed, and an evening of cheers, beers, bowling and games at the local Pinstack won the occasion.

Then we got serious, like every 18 year-old after a party. [Read more…]

It’s Business Women’s Day!

BizComPR celebrates American Business Women's DayHonestly, it’s way more than a day on our radar. We’re talking about September 22 being American Business Women’s Day.

And, quite frankly, we’ve been embracing the female trailblazers on our roster with some impressive publicity that flexes some serious business muscle for quite some time. [Read more…]

Road to success: client Tariq Farid shares his story with NPR

We have raved about the power of podcasts before here at BizCom, and this week’s big client news just proves our point!

Our client Tariq Farid, Founder and CEO of Edible Arrangements, recently shared his story with NPR’s Guy Raz on the latest episode of “How I Built This.”

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The PR power of podcasts

Imagine if you were the keynote speaker in front of a captive audience of 65,000 people who were listening only to your message. Then imagine that after listening to you they visited your website, they signed up to be on your mailing list, they found links to buy your books, and they even looked into becoming customers of your business.

Now consider doing all of that without getting on a plane to speak to them, without staying in a hotel, without fighting traffic to get in front of them in a big stadium, and without even getting dressed to be up on stage. [Read more…]

Have an amazing story? Book it!

We recently wrote about guest columns and their effectiveness as a tool for brand building and establishing thought leadership. If you want to take it up a notch, however, few marketing and PR tools deliver the impact of a book.

Books deliver instant credibility, allow you to tell your story in more depth, and unlike an ad, brochure or PDF, rarely end up in the trash.

From a PR standpoint, they are a goldmine. TV and radio talk shows feature authors on a daily basis, as do podcasts, magazines and other media. [Read more…]

Business success starts with a customer-first approach

How do you build a better business?

Simple. [Read more…]

A few words from BizCom’s summer intern…

This summer, I was fortunate enough to land an internship that would help shape my future in ways I could never imagine. It was a summer of learning, growing, and ultimately knowing that I’m finally doing exactly what I was made to do. [Read more…]

BizCom Associates welcomes two new clients to the family

BizCom Associates is very excited to welcome two new clients — CelSana and Solera Holdings — to our growing roster of nationally recognized brands. [Read more…]

IFA 2016: Why The World’s Largest Advocacy Group For Franchising Says It Needs PR More Than Anything

It was a record crowd at the IFA 2016 Convention in San Antonio. Attendance was up. Membership continues to climb. Success stories abound. And what does the association need more than ever? PR!

For the world’s largest advocacy group that promotes and supports the franchising business model, there was one all-encompassing plea: Send us your stories. [Read more…]