Leading By Example in a Crisis

Strong leadership in the business world often calls for bold moves in tough times. For many of our clients, that time is now.

We have witnessed leaders shine a spotlight on important and necessary issues in recent weeks, using their positions of influence and their brands to help promote healthy conversations in moving our world forward. 

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More stories of creativity, perseverance during a time of crisis

At BizCom, we’ve been inspired by the way our clients have pivoted their businesses in response to the COVID-19 crisis. And we have made sure they continue to find ways to share their stories and messages as a way to inspire others.

Here is a sampling of stories they have shared in recent weeks.

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The Value of Grassroots Storytelling

As the liaison between our clients and the media, we face a difficult task as public relations professionals: We must balance our clients’ priorities with what the media will find newsworthy.

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When a Negative Story Creates a Huge PR Opportunity

When the government calls for a federal shutdown, there’s a line of restaurant chains and food banks ready to feed furloughed workers.

When a Super Bowl appearance is ripped from the hands of an NFL team on a bad call, the coaches, sportswriters, and broadcasters are already lining up to discuss changes to the instant replay rules.

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BizCom’s Winter Newsletter

Our clients made some big news to close out 2018. [Read more…]

How does one cupcake reach 37 million people?

You give it away for FREE!

At least that’s in the public relations playbook as it relates to Gigi’s Cupcakes, one of the country’s largest cupcake chains. We’re not saying that 100 cupcake locations across the U.S. baked and frosted 37 million cupcakes and gave them away one day. But we did succeed in a giveaway message that reached an audience of more than 37 million (possible cupcake-loving) people for all the right reasons. [Read more…]

A Hallmark Moment with Gigi’s Cupcakes

Who doesn’t love a great Hallmark moment? Our delicious client Gigi Butler of Gigi’s Cupcakes recently stopped by Hallmark Home and Family to share her story, and demonstrate the famous Gigi’s icing swirl on her Chocolate Peanut Butter Pretzel cupcakes!

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Celebrating Two Tasty Grand Openings

We love grand openings here at BizCom! This month, we celebrated not just one, but two awesome openings for our clients. [Read more…]

When thought leadership & national security collide

The 2017 ASIS International Security Convention recently wrapped up in Dallas, bringing over 22,000 top security professionals from over 100 nations to the Kay Bailey Hutchinson Convention Center.

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BizCom celebrates 18 years of PR success, looks to #thefuture

We’re #adulting. BizCom Associates is officially 18 years old!!

It also means we’re voting age. So, we did what any honest, all-American business would do and held an election on where to celebrate. The ballots were stuffed, and an evening of cheers, beers, bowling and games at the local Pinstack won the occasion.

Then we got serious, like every 18 year-old after a party. [Read more…]