When PR Is Like Winning The Lottery

Talk about a stellar headline. When BizCom learned that a New York Lottery winner was using some of her winnings to buy a Red Mango franchise, our PR push went into high gear. In the case of a news hook — lottery winner buys franchise — it doesn’t get any better than this. [Read more…]

The Power of Co-branding

As the retail industry continues to grow and evolve to offer consumers more, it is becoming increasingly difficult for brands to stand apart from the crowd and find great real estate to open a business. So more are now standing together! [Read more…]

Turning brand renovation into headline news

Every day it seems that another company is announcing a new renovation plan or a logo update as the next step in their brand’s evolution. We hear about these design changes so often that we have grown accustomed to scanning over those types of stories for bigger headlines. But what if you could make your brand update the bigger headline?
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Be Feisty . . . Get Noticed!

By Monica Feid

Recently, BizCom Associates helped Red Mango introduce its new Honey Badger frozen yogurt to the media. And it was no ordinary menu launch.

Welcome to the era of breaking news meets social media power.

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