Can Social Media Help Me Sell Franchises?

Social media is one of the most powerful marketing tools available to help brands connect with people. In the United States alone, approximately 223 million people use social media and they spend an average of 2 hours and 22 minutes on social platforms each day. 

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Instagram experiments with hiding likes. So what does this mean for brands and influencers?

News broke recently that Instagram is testing the idea of removing like counts and video views from feeds and profiles in Canada. During this test, only the person who posted the content will have access to view the total number of likes or views the post receives.

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Five Steps to Stop Wasting Your PR Spend

Exciting news! You’ve earned a media interview and now you have an opportunity to share the good news about your company’s new product or service with an important media outlet. The interview with the reporter goes great and you send b-roll and photos to supplement the coverage.

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A wake-up call from the Instagram and Facebook Blackout

Unless you were living under a rock yesterday, you know that Facebook and Instagram were down for about eight hours, which is equivalent to a lifetime on social media.

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3 Steps to Respond to a Social Media Crisis

Chances are there is a customer out there somewhere that has had a negative experience with your brand. Whether they were unhappy with the product, service itself or the customer experience, it’s only natural that a brand will sometimes miss the mark.

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Three Ways to Improve Your Facebook Advertising

With more than one billion daily active users on Facebook, it’s easy to see why this platform is a popular advertising choice for marketers. With such a large and diverse reach, it’s generally a safe bet that a boosted post on Facebook can help your business move the needle.

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Introducing Digital BizCom

It doesn’t take much to see that the age of digital marketing is here and it’s here to stay. We all know we’re living and operating business in a digital world, but not everyone knows how to best utilize digital tools, and even more importantly many don’t know which tools will best serve their business. [Read more…]

The Rise of Influencer Campaigns

Finding the right person to deliver the right message is a common task we face in the world of agency PR. For years we’ve seen brands pair up with celebrities of all kinds, ranging from athletes to actors, but the consumer world has quickly evolved and influencers (yes, even those micro-influencers) are taking over!

Influencer work can easily mean different things to different people, so we’ve answered some common questions for you below. [Read more…]

A need for leadership with an ability to communicate globally, not just socially

Posted by Scott White, BizCom President

The tragedies across the nation over the past month, including right here in our own back yard, have highlighted a number of issues facing our nation, not the least of which is a clear inability among our leaders to communicate a global vision and message of hope for the American citizen. [Read more…]

Want To Reach Your Foodie Audience? Don’t Forget Radio

BizCom Associates has extensive experience servicing popular restaurant brands, and after 16 years in business we’ve learned a thing or two about helping our clients interact with their customers through social media outlets and the impact it can have on their business. One channel in particular we turn to for social interaction is radio.

Yes, radio.

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