Since the early 1900s when Edward Bernays and others began introducing the idea of “public relations” as a way to shape public opinion, the profession has continually evolved to take advantage of advances in technology and communications tools. Recently, another trend has begun to take hold — the blurring of the lines between PR, marketing and advertising. At the same time, the growing influence of the citizen journalist coupled with the explosion of social media has diluted the impact (and availability) of traditional media.
posted on November 25, 2019 by
Making a Ribbon Cutting Newsworthy
There are three things that come to mind when thinking of a ribbon cutting ceremony: the speech, the official ribbon cutting and the photo op. These ceremonies happen all the time and the hope is to earn media coverage. However, they rarely ever do.
posted on November 8, 2019 by
More recognition for Digital BizCom
Digital BizCom has been recognized again for its outstanding work in social media and brand building digital marketing.
This time it was the Dallas chapter of the Public Relations Society of America, which is the fifth largest in the nation (larger than chapters in Houston and LA). The chapter presents its Pegasus Awards each year to recognize the most outstanding public relations and strategic communication efforts in the Dallas area.
Digital BizCom Director Morgan Butler and her team were recognized for the awesome work with the Allen Americans professional hockey team.
You can read more about how Digital BizCom and the Americans scored a social media win by CLICKING HERE. Additionally, CLICK HERE to learn more about the PRSA Dallas Pegasus awards.
Congratulations to Morgan and Digital BizCom!
posted on September 4, 2019 by
Can Social Media Help Me Sell Franchises?
Social media is one of the most powerful marketing tools available to help brands connect with people. In the United States alone, approximately 223 million people use social media and they spend an average of 2 hours and 22 minutes on social platforms each day.
[Read more…]posted on May 2, 2019 by
Instagram experiments with hiding likes. So what does this mean for brands and influencers?
News broke recently that Instagram is testing the idea of removing like counts and video views from feeds and profiles in Canada. During this test, only the person who posted the content will have access to view the total number of likes or views the post receives.
[Read more…]posted on March 20, 2019 by
Five Steps to Stop Wasting Your PR Spend
Exciting news! You’ve earned a media interview and now you have an opportunity to share the good news about your company’s new product or service with an important media outlet. The interview with the reporter goes great and you send b-roll and photos to supplement the coverage.
[Read more…]posted on March 14, 2019 by
A wake-up call from the Instagram and Facebook Blackout
Unless you were living under a rock yesterday, you know that Facebook and Instagram were down for about eight hours, which is equivalent to a lifetime on social media.
[Read more…]posted on November 26, 2018 by
3 Steps to Respond to a Social Media Crisis
Chances are there is a customer out there somewhere that has had a negative experience with your brand. Whether they were unhappy with the product, service itself or the customer experience, it’s only natural that a brand will sometimes miss the mark.
posted on October 22, 2018 by
Three Ways to Improve Your Facebook Advertising
With more than one billion daily active users on Facebook, it’s easy to see why this platform is a popular advertising choice for marketers. With such a large and diverse reach, it’s generally a safe bet that a boosted post on Facebook can help your business move the needle.
posted on September 13, 2018 by
Introducing Digital BizCom
It doesn’t take much to see that the age of digital marketing is here and it’s here to stay. We all know we’re living and operating business in a digital world, but not everyone knows how to best utilize digital tools, and even more importantly many don’t know which tools will best serve their business. [Read more…]
