Making a Ribbon Cutting Newsworthy

There are three things that come to mind when thinking of a ribbon cutting ceremony: the speech, the official ribbon cutting and the photo op. These ceremonies happen all the time and the hope is to earn media coverage. However, they rarely ever do. 

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More recognition for Digital BizCom

Digital BizCom has been recognized again for its outstanding work in social media and brand building digital marketing.

This time it was the Dallas chapter of the Public Relations Society of America, which is the fifth largest in the nation (larger than chapters in Houston and LA). The chapter presents its Pegasus Awards each year to recognize the most outstanding public relations and strategic communication efforts in the Dallas area.

Digital BizCom Director Morgan Butler and her team were recognized for the awesome work with the Allen Americans professional hockey team.

You can read more about how Digital BizCom and the Americans scored a social media win by CLICKING HERE. Additionally, CLICK HERE to learn more about the PRSA Dallas Pegasus awards.

Congratulations to Morgan and Digital BizCom!

Can Social Media Help Me Sell Franchises?

Social media is one of the most powerful marketing tools available to help brands connect with people. In the United States alone, approximately 223 million people use social media and they spend an average of 2 hours and 22 minutes on social platforms each day. 

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Instagram experiments with hiding likes. So what does this mean for brands and influencers?

News broke recently that Instagram is testing the idea of removing like counts and video views from feeds and profiles in Canada. During this test, only the person who posted the content will have access to view the total number of likes or views the post receives.

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Five Steps to Stop Wasting Your PR Spend

Exciting news! You’ve earned a media interview and now you have an opportunity to share the good news about your company’s new product or service with an important media outlet. The interview with the reporter goes great and you send b-roll and photos to supplement the coverage.

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A wake-up call from the Instagram and Facebook Blackout

Unless you were living under a rock yesterday, you know that Facebook and Instagram were down for about eight hours, which is equivalent to a lifetime on social media.

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3 Steps to Respond to a Social Media Crisis

Chances are there is a customer out there somewhere that has had a negative experience with your brand. Whether they were unhappy with the product, service itself or the customer experience, it’s only natural that a brand will sometimes miss the mark.

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Three Ways to Improve Your Facebook Advertising

With more than one billion daily active users on Facebook, it’s easy to see why this platform is a popular advertising choice for marketers. With such a large and diverse reach, it’s generally a safe bet that a boosted post on Facebook can help your business move the needle.

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Introducing Digital BizCom

It doesn’t take much to see that the age of digital marketing is here and it’s here to stay. We all know we’re living and operating business in a digital world, but not everyone knows how to best utilize digital tools, and even more importantly many don’t know which tools will best serve their business. [Read more…]

The Rise of Influencer Campaigns

Finding the right person to deliver the right message is a common task we face in the world of agency PR. For years we’ve seen brands pair up with celebrities of all kinds, ranging from athletes to actors, but the consumer world has quickly evolved and influencers (yes, even those micro-influencers) are taking over!

Influencer work can easily mean different things to different people, so we’ve answered some common questions for you below. [Read more…]