News broke recently that Instagram is testing the idea of removing like counts and video views from feeds and profiles in Canada. During this test, only the person who posted the content will have access to view the total number of likes or views the post receives.
[Read more…]posted on March 20, 2019 by
Five Steps to Stop Wasting Your PR Spend
Exciting news! You’ve earned a media interview and now you have an opportunity to share the good news about your company’s new product or service with an important media outlet. The interview with the reporter goes great and you send b-roll and photos to supplement the coverage.
[Read more…]posted on March 14, 2019 by
A wake-up call from the Instagram and Facebook Blackout
Unless you were living under a rock yesterday, you know that Facebook and Instagram were down for about eight hours, which is equivalent to a lifetime on social media.
[Read more…]posted on November 26, 2018 by
3 Steps to Respond to a Social Media Crisis
Chances are there is a customer out there somewhere that has had a negative experience with your brand. Whether they were unhappy with the product, service itself or the customer experience, it’s only natural that a brand will sometimes miss the mark.
posted on October 22, 2018 by
Three Ways to Improve Your Facebook Advertising
With more than one billion daily active users on Facebook, it’s easy to see why this platform is a popular advertising choice for marketers. With such a large and diverse reach, it’s generally a safe bet that a boosted post on Facebook can help your business move the needle.
posted on September 13, 2018 by
Introducing Digital BizCom
It doesn’t take much to see that the age of digital marketing is here and it’s here to stay. We all know we’re living and operating business in a digital world, but not everyone knows how to best utilize digital tools, and even more importantly many don’t know which tools will best serve their business. [Read more…]
posted on June 27, 2018 by
The Rise of Influencer Campaigns
Finding the right person to deliver the right message is a common task we face in the world of agency PR. For years we’ve seen brands pair up with celebrities of all kinds, ranging from athletes to actors, but the consumer world has quickly evolved and influencers (yes, even those micro-influencers) are taking over!
Influencer work can easily mean different things to different people, so we’ve answered some common questions for you below. [Read more…]
posted on July 11, 2016 by
A need for leadership with an ability to communicate globally, not just socially
Posted by Scott White, BizCom President
The tragedies across the nation over the past month, including right here in our own back yard, have highlighted a number of issues facing our nation, not the least of which is a clear inability among our leaders to communicate a global vision and message of hope for the American citizen. [Read more…]
posted on October 30, 2015 by
Want To Reach Your Foodie Audience? Don’t Forget Radio
BizCom Associates has extensive experience servicing popular restaurant brands, and after 16 years in business we’ve learned a thing or two about helping our clients interact with their customers through social media outlets and the impact it can have on their business. One channel in particular we turn to for social interaction is radio.
Yes, radio.
posted on July 21, 2015 by
PR for a Cause
Business success goes hand in hand with solid community relations. That’s especially true for restaurants that forge a strong connection with the guests they serve. And sometimes nothing says “thank you” better than giving back in a time of need.
Pei Wei, one of the fastest-growing Asian inspired restaurant chains in America, set the perfect example when historic floods washed across the State of Texas this year. Traditionally, restaurants look at bad weather internally as an obstacle that hurts revenues. But in a hallmark campaign, the Pei Wei restaurants across Dallas/Fort Worth stepped up to “Pei It Forward” in a fundraising campaign benefitting The Salvation Army’s Texas Flood Relief Fund.
