Three Ways to Improve Your Facebook Advertising

With more than one billion daily active users on Facebook, it’s easy to see why this platform is a popular advertising choice for marketers. With such a large and diverse reach, it’s generally a safe bet that a boosted post on Facebook can help your business move the needle.

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Introducing Digital BizCom

It doesn’t take much to see that the age of digital marketing is here and it’s here to stay. We all know we’re living and operating business in a digital world, but not everyone knows how to best utilize digital tools, and even more importantly many don’t know which tools will best serve their business. [Read more…]

The Rise of Influencer Campaigns

Finding the right person to deliver the right message is a common task we face in the world of agency PR. For years we’ve seen brands pair up with celebrities of all kinds, ranging from athletes to actors, but the consumer world has quickly evolved and influencers (yes, even those micro-influencers) are taking over!

Influencer work can easily mean different things to different people, so we’ve answered some common questions for you below. [Read more…]

A need for leadership with an ability to communicate globally, not just socially

Posted by Scott White, BizCom President

The tragedies across the nation over the past month, including right here in our own back yard, have highlighted a number of issues facing our nation, not the least of which is a clear inability among our leaders to communicate a global vision and message of hope for the American citizen. [Read more…]

Want To Reach Your Foodie Audience? Don’t Forget Radio

BizCom Associates has extensive experience servicing popular restaurant brands, and after 16 years in business we’ve learned a thing or two about helping our clients interact with their customers through social media outlets and the impact it can have on their business. One channel in particular we turn to for social interaction is radio.

Yes, radio.

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PR for a Cause

Business success goes hand in hand with solid community relations. That’s especially true for restaurants that forge a strong connection with the guests they serve. And sometimes nothing says “thank you” better than giving back in a time of need.

Pei Wei, one of the fastest-growing Asian inspired restaurant chains in America, set the perfect example when historic floods washed across the State of Texas this year. Traditionally, restaurants look at bad weather internally as an obstacle that hurts revenues. But in a hallmark campaign, the Pei Wei restaurants across Dallas/Fort Worth stepped up to “Pei It Forward” in a fundraising campaign benefitting The Salvation Army’s Texas Flood Relief Fund.

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