Franchisors Draw Top Talent From The Front Line

As we approach Armed Forces Day we think of the thousands of men and women who transition out of the military each year, and we find that many ask the same question: I’ve completed my service, now what?

For many, franchising offers an attractive opportunity to follow military service with a business of their own. [Read more…]

Celebrating Veterans and 25th Anniversary of VetFran

As we recognize Veterans Day today and honor all those who serve our country, this year also marks the 25th anniversary of VetFran. This strategic initiative, founded by Dwyer Group, one of the world’s largest franchising companies of trade service brands, and overseen by the International Franchise Association today, has evolved into one of the most successful business initiatives for our military veterans. For the past 25-years, VetFran has helped thousands of veterans from across the country enter the franchising industry. [Read more…]

Celebrating Veterans Day with VetFran Initiative

As November 11th champions another Veterans Day, we once again celebrate the growth of VetFran as well. This strategic initiative, founded by Dwyer Group and overseen by the International Franchise Association today, has evolved into one of the most successful business initiatives for our military veterans. For the past 14 years, VetFran has helped thousands of veterans from across the country enter the franchising industry.

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Use PR to create a lasting impact

Since the early days of PR the challenge has been to find a way to blend the good of the company with the good of the community. Even as PR has evolved to become more focused on marketing and promotion,  there seems to be another growing trend, especially among the new generation of entrepreneurs, to build companies that want to do good while also doing well. And a well-planned PR campaign is one of the most effective ways to make this happen.

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