National Women in Small Business Month

We begin seeing from an early age that women have an amazing ability to truly do it all. From multi-tasking moms who have taken the balancing act of being a working woman and mother to a true art form, to the deep sense of drive and determination that motivates the women small businesses owners and franchisees that we run into every day, it’s only fitting that there is a month dedicated to recognizing their hardworking achievements. This is why we are happy to join in celebrating National Women in Small Business Month this October! [Read more…]

Use PR to create a lasting impact

Since the early days of PR the challenge has been to find a way to blend the good of the company with the good of the community. Even as PR has evolved to become more focused on marketing and promotion,  there seems to be another growing trend, especially among the new generation of entrepreneurs, to build companies that want to do good while also doing well. And a well-planned PR campaign is one of the most effective ways to make this happen.

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