Celebrating National Small Business Week

In the vast landscape of business, small businesses are the unsung heroes. They are the backbone of economies, the lifeblood of communities, and the epitome of entrepreneurship.

And franchising is a vehicle for small business ownership. It allows individuals to step into entrepreneurship with a proven business model, established brand, and ongoing support. For many aspiring entrepreneurs, franchising offers a path to business ownership that reduces some of the risks associated with starting from scratch.

Franchising: Creating significant impact

The 2024 Franchising Economic Outlook, recently released by FRANdata and the International Franchise Association, reinforces the positive impact franchising has on the economy. The report forecasts a significant expansion in franchise establishments, with over 15,000 new units expected this year. These establishments are projected to contribute to a total of 821,000 small businesses across the United States, generating an estimated $893.9 billion in output, marking a 4.1% increase from 2023.

This data reaffirms that the franchise community is displaying an impressive level of resilience among small businesses, one that persists despite economic challenges. Small businesses create jobs, drive innovation, and contribute to the vibrancy of local economies.

BizCom’s Mission : Helping brands find and share their most inspiring stories

For decades, BizCom has been at the forefront of championing small businesses. Our mission is to celebrate their successes, share their challenges and insights, and inspire others to pursue their entrepreneurial aspirations, whether through the media, video content, long-form articles, or other communication tactics.

Throughout National Small Business Week and beyond, BizCom is committed to sharing the stories of successful business owners.  We invite you to reach out to discuss custom communication strategies and how our publicity, digital marketing, design and publishing divisions can provide you with the scope of tools needed to share your story and expand your network.